Foodaholic Festival 2023 Promises Family Fun, Brand Excellence, Feast Of Culinary Creativity

Mary Nnah

 
Foodaholic Festival, an annual celebration that has become a hallmark of the Nigerian food scene, is gearing up for its 2023 edition. This festival, which originated as a humble gathering in 2017, has blossomed into a full-fledged extravaganza that unites food enthusiasts, promotes culinary creativity, and fosters a festive atmosphere for families.

The Foodaholic Festival has evolved to cater to everyone in the family, from children to parents. This vibrant and engaging event is a showcase of food, drinks, products, and services from a multitude of brands, FMCGs, and vendors. It is an opportunity for brands to connect with their consumers, gather instant feedback, sample products, market, and sell in a lively festival atmosphere.

With over 3,000 in-person attendees, the annual celebration boasts of collaboration with over 10 corporate brands, about 60 MSMEs, and interaction with approximately 3 million individuals, online and via TV. Some of the features of this vibrant festival include Open-air lounges, DJ and musical performances, Games and competitions, an array of delectable food and Product sampling, and Influencers meet and greet amongst others.

According to Gina Ehikodi Ojo, the Convener of  Foodaholic Festival, the objective of this event is to create a safe, secure, and joyful space for families to bond, showcase products and services for sale to the intended target audience, provide a platform for family brands to engage with their target audience, offer brands an avenue to sample products and directly promote their products and services to attendees, and unlock endless post-event opportunities ahead of the festive season.

“Don’t miss the grand culinary celebration of the Foodaholic Festival 2023. This year’s festival promises an unforgettable experience, and we look forward to welcoming everyone to indulge in the joy of food and creativity,” Ojo stated.

This year, The Foodaholic Festival 2023 will feature an exciting two-part event including a Symposium and the Festival. The Symposium, themed “Promoting Culinary Creativity: The Pivotal Role of Advertising” is scheduled to be held from 4:00 pm to 7:00 pm on Friday, December 8th with Industry professionals at a private session.

The Foodaholic Festival will be held the following day 8:00 am to 7:00 pm December 9th, 2023 at the Ndubuisi Kanu Park, Alausa, Ikeja, Lagos.

The 2023 Foodaholic Festival promises an attendance of over 4,000 enthusiastic food lovers, making it an ideal platform for brands to interact with their target audience. Secure your Exhibition Booth today to make the most of this opportunity.

Booths are available for purchase by FMCGs; Food and drinks vendors (raw and cooked food); Tech Companies; Ingredients vendors; Fashion; Children; Home appliances and cookware; Fintechs and Financial services; Household items and Real estate.

According to organisers, the benefits of owning a booth at the FF2023 include being strategically located to attract festival-goers, ensuring high foot traffic; revenue generation through on-site sales with the convenience of a designated space and booth promotion on our event marketing materials and social media platforms.