100th Anniversary: MG Nigeria Plans Locally Assembled EV Launch, Rolls out Exclusive Offers on SUVs 

Bennett  Oghifo

As part of the activities marking the brand’s 100 years anniversary, Stallion MG has rolled out for Nigerians special offers on Sports Utility Vehicles (SUVs).

The company also plans to, from the first quarter of 2024, activate local assembly lines for the iconic MG brand.

Anurag Shah, General Manager, Luxury & Premium Automotive Brands Division of Stallion Group, Nigeria’s exclusive distributor for the iconic British brand (Chinese-owned), disclosed this in a media statement.

According to Shah, the campaign’s theme, “Drive to Impress”, signifies Quality, Technology, Drive, Comfort, Space and Durability of MG cars.

“We are marking the milestone with a “Limited-Period, Limited-Stocks Offer”, a great opportunity for customers to upgrade, as we offer discounts exclusively on the SUV model lineup,” Shah explained. “We are proud to testify that MG carries the quality and reliability that matches Stallion’s corporate values.

“Since 2021, when we launched the brand in Nigeria, not a single case of engine failure has been reported in our workshops nationwide. This is unlike certain Chinese auto brands, which we represented in the past and dropped, because they have issues with engine and transmission failures, as well as delayed support from OEMs, which were our customers’ biggest concern.

“I am bold to stress that MG is absolute peace of mind. The after sales support from the OEM is excellent. And, most important, our customers are very happy, which explains why we have repeat purchases from our corporate customers, and referrals from our individual customers.”

Moving forward, Stallion MG has concluded plans to, from the first quarter of 2024, activate local assembly lines for the iconic brand.

“In addition to our best seller SUV RX8, and HS,” Shah stated, “we shall also launch a locally assembled MG RX5, ZS, and ZS EV early next year.

“Going into the local assembly of MG is a continuation of our company’s resolve to be part of the solutions to the nation’s globally-induced economic challenges, by creating jobs and saving the country of scarce FOREX.

“We are also motivated by the federal government’s incentive program for the nation’s auto distributors and manufacturers.”

MG Motor is a British automotive company headquartered in London, United Kingdom, and a subsidiary of SAIC Motor UK, which in turn is owned by the Shanghai-based, Chinese state-owned company, SAIC Motor.

Designed in Marylebone, London, and manufactured in state-of-the-art factories in several countries, (including Nigeria from 2024) today’s MGs are not only practical, spacious, and packed with technology; they are built with world-class components and backed by a comprehensive manufacturer’s 5 years or 150,000 kms (whichever comes earlier) warranty.

“Due to its consistent quality integrity for the past 10 decades, MG has not only maintained its position among the top global automotive brands, it remains the fastest growing car brand in the UK, with a market leading range of electric vehicles that are encouraging more drivers than ever to switch to zero emission motoring. And I am confident that, in the coming years, MG will be amongst the top 5 preferred brands in Nigeria,” Stallion Group’s Luxury & Premium Automotive Brands’ spokesperson asserted.

No wonder, globally MG has continuously clinched product quality awards. In its country of birth, United Kingdom, for instance, the brand’s critically acclaimed all-electric MG hatchback ended 2022 with a series of major award wins – including Bargain Car of the Year at the 2022 Top Gear Awards as well as three overall Car of the Year titles.