Africa Has a Lot to Explore in Hospitality Industry, Says Ogbeh

Africa has a lot more to explore, especially for Africans themselves.  

These are the views of Jade Ogbeh, an exceptional entrepreneur changing the game in Abuja’s hotel scene with her business, Yellow Door Apartments.

Ogbeh, who has a degree in economics, said Africa presents a lot of beautiful environments and delicacies to be explored by both Africans and non-Africans.

She started her career at Nordstrom in the U.S, as she brings fresh ideas to Abuja by setting a new standard for hospitality in the city.

She said Yellow Door Apartments is more than just a place to sleep; it’s a welcoming space that caters to business travellers and future forward companies.

“The team goes above and beyond to make guests happy and feel special. The design aesthetic of the apartments is modern with a big Scandinavian influence. The studios, one bed and two bed units, themselves are warm and inviting, with nice colours, soft lighting, and real plants that make you feel at home.

“This thorough design consideration is complemented with high functionality. From clever space saving hacks to sockets you can access from anywhere in your unit, Yellow Door delivers exceptional in the ordinary,” she said.

According to her, what really sets Jade and her team apart is their focus on building a community among their guests, stressing that they connect travellers to the best that Abuja has to offer—from top dining spots and shopping areas in the city.

“The goal is to help you enjoy Abuja, as if you were a local,” she said.

She noted that in two years, the business has grown by more than 200% and with a second Abuja location planned for a December 2023 launch, she wants to expand Yellow Door Apartments even further to other key cities in Africa.

“The dream is to mix the lively Nigerian spirit with the unique local vibe of each new city. We believe Africa has a lot more to explore, especially for Africans themselves. I see a future where travel within the continent is both by and for Africans.

“We are not just offering a service based business with Yellow Door Apartments; we are shaping the future of hospitality in Abuja and Africa at large creating lasting memories for everyone who stays there,” she said.