Sosa Fruit Drink Takes Consumers on Factory Tour 

 Omolabake Fasogbon

Sosa Fruit drink, a product of Rite Foods Limited has pledged improved delivery, just as it engaged customers on a tour of its facility in Ijebu-Ode, Ogun State, recently. 

The purpose of the tour according to the organisation was to enable it connects more with customers and afford them the opportunity to have a hands-on experience on the making of Sosa drink. 

The randomly selected consumers across the country were taken through a complete automated production hub of the fruit drink, starting from water treatment, to quality control laboratory, also the kitchen where various flavor variants are crafted, the sugar storage unit, the polyethylene terephthalate (PET) bottle production section, as well as the labeling, wrapping and palletising section where products are processed for onward distribution.

The tour was also an opportunity for the brand to gather consumers’ reviews and feedbacks about the new fruit drink towards a better output. 

Speaking, Assistant Marketing Manager at Rite Foods Limited, Ms. Adebola Adeyinka asserted that the visit further demonstrated the brand’s dedication and respect for consumers. 

She affirmed the brand’s readiness to continuously serve top-notch products, enhance taste experiences, and contribute to the well-being of communities through its innovative range of offerings.

Sharing her experience on the tour, one of the participants, Eniola Olayinka said she was wowed at the automated production process in the factory, expressing conviction about product’s quality and innovativeness.

Also commenting, another beneficiary of the tour, Peter John said, “I am excited and thrilled by my factory experience. I now understand why the fruit drink is top in its segment. I have seen, tasted and tested the product and can boldly tell that consumers are in a safe hands”.