Jumia Nigeria Begins 10th Black Friday Campaign

Emma Okonji

Jumia Nigeria, at the weekend, commenced its 10^th Black Friday Campaign, the 2023 edition of its Black Friday shopping event.

This year’s campaign, aptly tagged, “Let Your Pocket Breathe,” is a declaration of Jumia’s commitment to helping consumers to access quality products at the best prices, even in the face of soaring inflation.

Giving details about the Jumia’s 10^th Black Friday Campaign, the CEO, Jumia Nigeria, Massimiliano Spalazzi, said: “We are thrilled to commence our annual Black Friday event, a shopping event that has become a staple in the hearts of Nigerians. We fully understand the constraints faced by today’s consumers – the desire for quality products that are still affordable. This year’s theme reflects our unwavering commitment to delivering exceptional deals to our cherished consumers, granting them the freedom to enjoy top-tier products and services without straining their finances. As we embark on the 10th edition of our Black Friday campaign, we are delighted to have partnered with some of the most renowned household brands and small and medium- sized enterprises to deliver the best offers to consumers.”

Communication and Strategy Manager, Xiaomi Nigeria, Bright Okere, said: “We are delighted to partner with Jumia for this year’s Black Friday event. We are rolling out the best deals and discounts on a wide range of our products from the Xiaomi series, Xiaomi T series, Redmi Note Series to our Redmi Series.”

The campaign will feature Treasure Hunt, Brand Days, Flash Sales and Jumia Games, where consumers can win exciting prizes and get further discounts on several products. In addition, there would be free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt, Jumia said in a statement.