My Passion for Creative Thinking, Strategy Development Wins Me Laurels— Israel Obatunde

In a dynamic world where creativity and strategy are the driving forces behind success, Obatunde Israel seems to stand out as a true laureate.

His unyielding passion for creative thinking and strategy development has not only earned him accolades but has also redefined the standards in the marketing communication industry he joined just a decade ago.

As the founder and CEO of Ideas Origin Media, Israel has led a creative agency that consistently delivers outstanding advertising services to renowned brands and he said the journey has just begun.

Days back, he bagged Brand Communicators ‘35 Under 35’marketing and communication professional awards for contributing effectively to the growth of brand and the marketing ecosystem.

Israel however described the award as a step in the right direction that will further spur his brand to explore the world of marketing communications and branding in a new way.

Speaking about his works that have been celebrated on both local and international stages such as Lürzer’s Archive, the New York Festival, Loeries, the African Cristal, and the LAIF Awards among others, the creative head Ideas Origin Media noted that his brand will keep adding value and leading from the front.

With an impressive portfolio that includes great strides with global and local brands, such as Jack Daniel’s, Jameson, Facebook, DStv, Pepsi/SBC, Access Bank, Etisalat/9mobile, Globacom, Israel’s creative genius and strategic acumen shine through in his contributions to these brands.

Throughout his career, Israel has left an indelible mark on the industry. His involvement in the groundbreaking Pepsi Max Am campaign, which showcased the talents of top Nigerian artists, exemplifies his creative prowess.

In a world where originality and strategic thinking are highly prized, Israel’s passion and dedication have set a new standard.

In his closing words, he said “I want to keep pushing boundaries, inspire innovation, and set an example for aspiring creative professionals.”