BetWinner Delivers Spectacle of Sportsmanship

With participants going head-to-head to clinch prizes in various categories, the maiden Games Fiesta, a games and music extravaganza hosted by BetWinner, an online gaming platform with a growing presence in Nigeria, marks the beginning of an era where punters converge to compete for rewards and celebrate their passion for gaming, writes Iyke Bede

That Saturday afternoon, amidst the weekend’s hustle and bustle, hundreds of eager attendees assembled at the Ikeja City Mall, Lagos, to partake in a potpourri of games such as the basketball free throw that required utmost precision to score points, giant chess that required critical thinking, the tact demanding football, among other thrilling choices.

Adding an extra layer of excitement to the event, the celebrated footballer and BetWinner ambassador, Mikel Obi, made a memorable entrance with great fanfare. Alongside executives of BetWinner, Obi took part in some of the games. All these preceded the football tournament tagged ‘Bet Tribes,’ which saw close to a dozen teams compete for the grand prize.

“There is no other event like this in the sports betting space. BetWinner is the first to come up with this initiative,” said BetWinner Director Maha Otu. “We wanted people to come and experience the BetWinner feel, what we have on our platform, to come and play games and see how fun it can be with BetWinner physically.”

Through this approach, the online betting platform seeks to seep into the minds of punters nationwide. Otu described the activation as bridging the gap between what BetWinner offers online and connecting the brand’s core values with its customer base.

As the day grew older with the descending of the sun, most of the tournaments wrapped up with the announcement of the winners, save for the football tournament. This ceremony set the stage for the evening’s adjoining event, which would showcase an array of performers on stage.

Still riding the high from the thrilling game tournaments, a crowd of mostly millennials and Gen Zs began to form for the scheduled music concert. Of course, the evening’s hype man, Tobi Shang, made good use of the energy they emanated, leading call-and-response sessions with popular music and even initiating dance battles.

Following Shang’s energetic performance, Comedian FunnyBone took over as the host, offering the crowd plenty of humour to help them unwind after the high-energy sessions with Shang. Subsequently, FunnyBone invited Obi to the stage to present prizes to Tribe Gazelle, Tribe Aza, and Tribe Zazu, who secured the third (N500,000), second (N1 million), and first position (N1.5 million), respectively.

Amid a slew of presentations, Korede Bello delivered a high-profile performance that evening, traversing the audience through his enviable discography that includes ‘Godwin’ and ‘Dorobucci.’ Food and drink were also a huge part of the Games Fiesta experience. The mammoth crowd were treated to cocktails, mocktails, and finger foods.

For its first outing, Game Fiesta sets a bar as a reference point where gaming and entertainment meet to serve as an interface between BetWinner and its loyal customer base.

Otu said, “This event goes beyond here. This outing puts BetWinner into the consciousness of the masses as one of the top-performing brands in the sports betting space, and from the responses we have gotten so far tonight, it has been encouraging. This is a new birth for BetWinner.”

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