Sponsorship by revolutionary fan engagement platform, 54footballx, has taken the Yaba College of Technology (Yabatech) Rector’s Cup to new heights.
Fresh from a partnership with energetic Lagos-based Nigeria Premier Football League side, Sporting Lagos, 54footballx has since become the leading fan engagement platform in the African football ecosystem.
Established in 1972, the Rector’s Cup was created to honour the Rector of the College as well as bring students from different faculties together. The Rector’s Cup is enjoying a rebirth with 54footballx deploying unique fan engagement strategy to create a community of shared sportsmanship and camaraderie at Yabatech.
According to a statement from 54footballx, “Our mission at 54footballx is to elevate the standard of higher education sports across Africa. Through our community network, the teams playing in the finals will have the opportunity to showcase their skills to coaches and agents in the Nigerian football ecosystem.” In addition, 54footballx said: “We hope that this will be the start of a greater connection between the College students who have professional football aspirations and the Nigerian professional leagues.”
Sixteen teams are competing in the Men’s and Women’s category and action started on Monday, November 13.
For the first time in the history of the competition, all 16 participating teams and 288 players will step out in jerseys presented by 54footballx.
Since inception, 54footballx has demonstrated the importance of fan engagement in developing football in Nigeria and advertising Nigeria’s top flight league, the NPFL.