ARCON DG, Fadolapo, Joins Hall of Fame as 2023 LAIF Awards Holds

Raheem Akingbolu

The Association of Advertising Agencies of Nigeria (AAAN) has announced that the 2023 edition of the Lagos Advertising and Ideas Festival (LAIF) will hold on Saturday, November 18, 2023, at The Hall, Victoria Island, Lagos.

The 2023 LAIF Awards, which is the 18th edition, is expected to attract important personalities, including captains of industries and top business executives and the crème de la crème of the advertising industry.
According to the Chairman of the LAIF Management Board, Mr. Jay Chukwuemeka, this year’s awards present a major opportunity to celebrate outstanding creative works that stood out in the last twelve months and also drive inclusion as seen in the volume of entries that have come in this season.

Chukwuemeka noted that this year’s award celebration is quite symbolic considering the fact that it is coinciding with the golden celebration of AAAN as a body.

With the theme ‘A New LAIF’, the 2023 LAIF Awards will feature a total of 6 major categories and also featured the inclusion of new categories with over 550 entries received from 19 creative agencies that are located in across Nigeria and registered under AAAN.

“This year’s award would certainly give every participant the opportunity to celebrate distinctive works from advertising agencies in Nigeria for the period under review.  It is an exciting thing to celebrate the great ideas from our creative eggheads.

Having seen the creativity churned out by these practitioners, LAIF provides the opportunity to appreciate their works”, he said.

A major highpoint of the season was also the Young LAIFERs, where young practitioners under 30 years came together to compete for a rewarding award and the LAIF AND DIRECT Conference theme: Understanding the African consumer, held two panel sessions and keynote speech. This award ceremony would also be recognising two advertising icons who will be decorated as LAIF Hall of Fame personalities.

The two icons include the Director General, Advertising Regulatory Council of Nigeria, ARCON, Dr. Lekan Fadalapo and Mrs. Nkoli Ogbolu.

Since its maiden edition in 2005, LAIF award has contributed a great deal in stimulating healthy rivalry in the marketing communication landscape while also raising the level of creativity and profesionalism leading to some of the winning entries carting home laurels on both the continental and global stages.