FoodCo Excites Customers With 41th Anniversary/Black Friday Promo

FoodCo, one of Nigeria’s longest running modern retailers and a two-time honouree on the annual Financial Times Fastest Growing Companies in Africa list has announced plans to mark its 41st anniversary alongside the Black Friday promo.

Funmi Aiyepeku, the company’s Head of Innovation, Growth and Business Transformation, stated that the anniversary celebrations would focus on appreciating the company’s customers for their loyalty and support through the years.

She said: “We are delighted to announce our 41st anniversary which we will be celebrating along with our yearly Black Friday promo across all FoodCo brand stores and sales channels. As a company, we have come a long way in Nigeria and we remain grateful to our customers and vast network of partners who have been a part of our journey. The anniversary season affords us the opportunity to take stock of the strides we have made so far and, additionally, show appreciation to our customers who continue to be there for us and give us a reason to go on.

“At 41, we look back at our humble beginning as a small vegetable and fresh stall in Ibadan, to our present position as a Top 5 retailer in the country with footprints spread across Oyo, Lagos and Ogun States. We are grateful for the experiences and move forward with optimism for what the future holds.”

Speaking on the Black Friday promo which kicks off from November 24 to December 3, 2023, Aiyepeku disclosed that both walk-in customers and online shoppers would be treated to amazing discounts of up to 15 percent across a wide array of products, including groceries, electronics, toiletries and more. She added that select FoodCo stores would also offer complimentary fruit cakes for purchases up to a specified price point.

Established in 1982, FoodCo is a diversified consumer goods company with interests in retail, quick service restaurants, manufacturing and entertainment. With 20 outlets spread across the Southwest region of Nigeria, the company operates the largest supermarket chain brand in the region, outside Lagos, and is one of only two omni- channel retailers in the country.
FoodCo was listed in the FT annual list of Africa’s Fastest Growing Companies for the consecutive years 2021 and 2022.