Toyota Launches All-New Crown in Japan

Bennett  Oghifo

Toyota Motor Corporation unveiled its all-new Crown Sedan model in Japan today and will begin accepting orders. The launch was done on November 13.

Last year, Toyota announced four new Crown models representing a “Crown for a new era.”

Rather than simply sticking to a sedan design, the development entailed a thorough reexamination of what the Crown is about. While inheriting the Crown’s DNA of innovation and pushing the limits, the new models align with the diverse values and lifestyles of customers. The first to be released was the Crossover, a vehicle combining a sedan and an SUV.

Since the development was revisiting the Crown’s origins and the original Crown had been a sedan, the team also decided to build a new Sedan type. They created a car that offers excellent ride comfort and a high-quality driving experience, as well as a relaxing space meeting the needs of chauffeured cars. The new style redefines the traditional sedan, a reinvention reaching for new value as the “new formal” serving both personal and business purposes.

With sights on a hydrogen-powered society, the flagship Crown Sedan also gets an FCEV version that emits no CO2 while in operation. It accompanies an HEV version, the choice of many customers, to increase their options and meet diverse needs while contributing to the popularization of electrified vehicles and the realization of carbon neutrality.

Key Points

Reaching for new value as the “new formal”

Excellent ride comfort and a high-quality driving experience serving both personal and business purposes

Rear seat space meeting the needs of chauffeured cars. A long wheelbase and wide body create spacious seating and outstanding ease of entry and exit.

An interior playing to mature sensitivities, including a spacious cabin and soothing indirect lighting.

Contributing to the realization of carbon neutrality

The FCEV, a Crown first, gives customers more options to meet diverse needs

The HEV is equipped with a 2.5-liter multi-stage hybrid system, achieving both powerful dynamic performance and fuel efficiency

Details of the new Crown Sedan are as follows.

Vehicle Outline

Elegant appearance embodying the “new formal”

Exterior design

In keeping with designer intent to avoid an orthodox sedan, a new value was put forward with the creation of a sedan representing the “new formal.” Taking advantage of a rear-wheel drive platform, flowing proportions along the horizontal contribute to an elegant, flowing appearance not seen in earlier sedans.

The combination of a hammerhead design, emphasizing a sharp, wide feel, and a large Under Priority trapezoid grille with a vertical pattern form front face that underscores the Crown’s status as Toyota’s flagship vehicle. At the rear, the taillights in a straight line from side to side emphasize the wide feel.

Interior design

Island architecture*1 is emphasized with a large wood-grain panel extending in a continuous line from the instrument panel to the doors on either side and a console that appears to rise out of the panel. A composed yet spacious interior space is the result.

Illumination is choreographed according to a Japanese aesthetic incorporating the spirit of omotenashi, or hospitality. LEDs supporting 64-tone color switching are positioned at both ends of the instrument panel, in the leg space of the front seats, and on the sides of the rear door trims. The indirect lighting, occurring as a gentle, lantern-like glow, gives the cabin depth and comfort.