Experts Highlight Importance of Tech to Grow Event Businesses

Emma Okonji

The event planning players and other stakeholders in event business in Nigeria have advocated the adoption of technology to deepen the craft of event business and grow the industry that is estimated to value at about $20 billion.

This assertion was made during the masterclass sessions of the 2023 BusyBee Event Business Summit in Lagos themed: ‘Tech in Event Business- The new narrative’, which was delivered by Show Director, Experiential Planner Expo (EPEX) Dubai, Mr. Ibrahim Bashir.

In his opening remarks, Bashir said: “Without technology, there is no future in anybody’s life” and business, including event industry,” adding that “the world is dependent on so many things and most of them are tied to technology.”

He added: “The event industry has witnessed a remarkable transformation due to rapid advancement in technology. One of the most evident impacts of technology on the event industry is enhancement of engagement and interaction.”

Speaking on the importance of leveraging tech to grow business, Group CEO of Wakanow, Adedeji said, “In every business, data guides you to know what to build on tech, what you need on tech and your ability to leverage tech to grow your business.

CEO, Lamimoire Event that is based in Lagos and Abuja, Olamide Waltong, described the event as insightful and inspiring.

Similarly, Chibuike Chris of Event Ace/MC, said from the summit, innovation and tech make business stand out. CEO of Zebulun Luxury Event that is based in Abuja, Onyekachi Odor, said the summit was amazing and impactful because technology remained the way forward, adding that infusing it into business is very important as the future is looking bright for operators in the event business with the emergence of technology.