How Glo is Powering the Ambition of Nigerians Two Decades After 

>

Last August, Globacom celebrated its 20th anniversary amidst fanfare. But beyond this, it was an avenue for the indigenous digital and telecommunications services company to chart and unveil its new communication direction themed, “Powering Your Ambition”. Chiemelie Ezeobi writes that the campaign showcases the preparedness and capability to support businesses and individuals with the right tools and services to enable them to set and achieve ambitious personal and business targets

When Dr. Mike Adenuga Jr. founded 

Globacom Limited, commonly known as Glo, as a Nigerian multinational telecommunications company on August 29, 2003, his focus was to deliver excellent service to Nigerians. 

Two decades after, the telecommunications giant has become a symbol of that commitment to excellent service delivery, quality, innovation, and outstanding communication strategies.

Executive Vice Chairman of Globacom, Mrs Bella Disu, agrees with this as she highlighted in her speech last Saturday at the dinner organised by Glo in Lagos. According to her, “this remarkable journey and the heights we’ve reached are all thanks to the visionary leadership and tenacity of our founder and Chairman, Dr Mike Adenuga Jr.”

An Evening with Glo

Walking the talk of pampering its costumers, business associates, and stakeholders, including captains of industry, the telecommunications giant, last Saturday, hosted them to “An Evening with Glo” at Eko Hotels & Suite, Victoria Island, Lagos, tagged ‘An Evening with Glo”.

At the event, the company’s new communication direction, “Powering Your Ambition”, was formally unveiled. The campaign showcases the preparedness and capability of Globacom to support businesses and individuals with the right tools and services to enable them to set ambitious personal and business targets and realise them to the full.

The event was indeed a fun evening, which was compered by Godwin Komone, also known as Gordons the award winning comedian. From the green carpet which was hosted by actors, Tobi Bakre and Tope Olowoniyan, to pre-dinner cocktail, Glo was out to thrill its guests.

There were also performances by master saxophonist Yemi Sax, spiced up with comedy from Arinze Baba, and tap dancers from South Africa.

But the climax of the show was the electrifying performances by Glo ambassadors and music stars, Asake and Chike. They had the audience on their feet, signing along with the artistes and dancing into the early hours of Sunday to Chike’s “Osondi Owendi”, “If you no love”, and “Roju” as well as “Sungba “Joha”, “Lonely” by Asake, which brought the house down. 

For the four winners of the raffle draw, which saw four guests win an all-expense-paid business class trip to London, United Kingdom, courtesy of Globacom, the largesse was the climax. 

Success Story  

Executive Vice Chairman of Globacom, Mrs Bella Disu, while paying tribute to Glo subscribers, partners, stakeholders and all those who have been with the company every step of the way for their support since inception, said “Your contributions have been essential to Globacom’s success story over the past two decades, and our story would be incomplete without you. 

“This event is special for many reasons, one being that Globacom celebrated its 20th anniversary this past August. We’re incredibly proud of this feat, which symbolises two decades of our commitment to excellent service delivery, quality, innovation, and outstanding communication strategies.”

She further noted that the current pace of digital transformation was far quicker than what it was when Globacom started. “What was once deemed impossible is now the norm. As a digital solutions provider, we embrace these unlimited opportunities to serve our customers by constantly investing in the latest tools and technology,” she added.

On the new communication direction, she said it focuses more on powering and driving ambition, while ensuring success for Glo’s existing and future customers.

Commending the Marketing Communications team for the creatives,  she added that “the creative genius steering us and whipping up most of these ideas is none other than the great guru himself, our Chairman, Dr Mike Adenuga Jr. I’m not sure he would have wanted me to share that, but after 20 years of his creative direction, I think it’s fair to let the cat out of the bag.

“We are excited about the next 20 years of serving our customers by pre-empting and fulfilling their needs in ways that help them achieve their ambitions. We count on you all to be by our side as we write tomorrow’s success stories.”

Powering Ambition of Nigerians 

With the new strategic direction of powering the ambition of Nigerians as was showcased in the new commercials for the company’s new communication direction, Globacom said that every new business innovation, product and service the company deploy brings its customers one step closer to their goals, “‘Powering Ambition’ is much more than just a proposition.

Noting that it is a promise, it has seen Globacom partnering its customers in delivering cutting edge digital transformation of their businesses and innovative ideas.

To achieve this, they amplify the voice and entrepreneurial spirit of that business start-up via Glo SME in A Box. The company has also accelerated the pace of that next tech giant and strengthened the already accomplished local businessman.

Admitting that, “Nigeria’s Unlimited Potential is forged in the Ambition of the Nigerian Spirit”, the telco giant noted that it is only right that Nigeria’s one and only Unlimited Network is at the heart and forefront of Powering the Ambition of “our great nation. Your ambition is Nigeria’s greatest resource, and we’re here to power it, so that it catapults us all from the realm of ideas into the plane of reality.

“This we achieve through our diverse enterprise and e-commerce offers, with super high way access to the internet via our high capacity Submarine Cable to the UK and an extensive national fibre optic backbone infrastructure, LTE advanced ultra high-speed streaming quality experience and huge investments in constantly upgrading our network”. 

Expectations

Meanwhile, earlier that day, Globacom hosted the media at a press conference held at the company’s headquarters, Mike Adenuga Towers, Victoria Island, Lagos where it expressed gratitude to the media for its massive support in the last two decades. 

Noting that it had invested heavily in infrastructure to improve internet speed as more optic fibre cables are being laid nationwide, the Chief Technical Officer for the firm, Mr Remi Makinde, said 

would perfect its 4G connection by building the right infrastructural support and would move to 5, 6 and even 7G with time.

Speaking during his presentation on broadband penetration so far, Makinde said, “We are here to ensure that our customers have the best coverage. With the current challenge of energy globally, we are optimising our power systems nationwide on all our field stations to ensure that despite the global energy challenge in terms of diesel pricing and power supply, we are deploying green energy solutions.

“We have done a replacement of over 4,000 whole batteries to ensure that our sites don’t go down and our customers always have connectivity. Going into 2024, we would make sure the sites are always available to our customers.”

For fibre optic enhancement and expansion, Makinde noted that the company had completed over 286km of new fibre routes nationwide, adding that “ongoing, we have 736km of new fibre routes that we are laying pan Nigeria to ensure that broadband penetration is guaranteed and provided to all our teeming customers, both corporate and retailers. In the transport and transmission network, we have done with the IP backhaul which we upgraded from 300 gbps to 600 gbps”.

It would therefore be stating the obvious to opine that Globacom’s outstanding contributions to the nation’s telecoms industry since its rolled out services in 2003 has been that of service delivery, innovation and value added. With the promises of a better decade looming, the telco giant has pledged not to rest on its oars to support businesses and individuals with the right tools and services to enable them to set and achieve ambitious personal and business targets.