Lagos Deepens Outdoor Advertising with New Permit

Raheem Akingbolu

Lagos State Signage and Advertisement Agency (LASAA) has launched the 2024 Mobile Advert permit, a new website and a refreshed corporate logo. The move, according to the regulatory agency was strategic to its commitment to leverage technology to make LASAA and make outdoor advertising regulation seamless.

The agency has indicated that the Mobile Advert Permit, a QR code secured by encryption, is set to revolutionize the registration process for branded vehicles in the state. This unique code, according to LASAA, contains; brand type, number plate, and permit year with assurance of authenticity and compliance.

To further facilitate ease of doing business, LASAA has decentralised the registration process as clients can now register their branded vehicles conveniently at any LASAA branch office across the state or online.