Amadasun Assumes Role as Area Business Manager, East & West Africa at SIG Group

SIG Group proudly announces the appointment of Iyore Amadasun as the new Area Business Manager, overseeing operations in East & West Africa.

In his role, Amadasun brings a wealth of experience in strategic leadership and management, business growth and customer retention within the Food & Beverage and FMCG sectors.

Amadasun is a results-oriented leader known for spearheading business transformations leading to profitable growth. His strategic prowess, coupled with effective communication, management, and negotiation skills, has earned him a reputation as a dynamic and growth-focused professional.

In his previous roles, Amadasun successfully led market deployments for food and beverage solution providers. His expertise lies in guiding businesses to adopt consumer-centric, real-time perspectives. He is also well-versed in training cross-functional teams to leverage new technologies, analytics, and sales management systems for cultivating personalized, database-driven relationships with high-value markets.

As Area Business Manager, Amadasun is poised to continue his success in inspiring market growth, drawing his experience in developing and increasing value-based strategies within business organizations, and this, in seamless alignment with SIG’s commitment to innovation and market leadership.

In his words, “I am happy to be joining this company at the same time it celebrates its 170 years annivasary. This is a company built on solid foundation and customer-based innovations, and I am hounoured to be on the end of the value delivery chain where our global vision is localized to our customer needs in the region”

SIG Group is confident that Iyore Amadasun’s strategic vision and leadership will drive the company’s continued success in the East and West African markets.

SIG is à leading provider of sustainable, innovative and versatile packaging ssolutions. SIG works in partnership with its customers to bring food products to consumers around the world in à safe, sustainable and affordable way. A systems supplier covering carton, pouch and bag-in-box. SIG’s versatile technology and product innovation capacity enables the company to provide its customers with solutions across categories and channels, addressing consumer and market needs with flexibility and speed.