Lagos Deepens Outdoor Advertising with New Permit, Website

Raheem Akingbolu

Lagos State Signage and Advertisement Agency (LASAA) has launched the 2024 Mobile Advert permit, a new website and a refreshed corporate logo. The move, according to the regulatory agency, was strategic to its commitment to leverage technology to make LASAA and make outdoor advertising regulation seamless.

The agency has indicated that the Mobile Advert Permit, a QR code secured by encryption, is set to revolutionize the registration process for branded vehicles in the state. This unique code, according to LASAA, contains; brand type, number plate, and permit year with assurance of authenticity and compliance.

To further facilitate ease of doing business, LASAA has decentralised the registration process as clients can now register their branded vehicles conveniently at any LASAA branch office across the state or online.

“Today’s launch renders all existing branded vehicle permits obsolete, prompting clients, both prospective and existing, to commence immediate registration and permit renewal for the new year. We emphasize strict compliance to avoid potential vehicle impoundment, with enforcement teams deployed across Lagos for comprehensive coverage,” LASAA’s Chief Executive Officer, Prince Fatiu Akiolu, stated on Friday at the launch.

In line with the Mobile Advert Permit, the agency has also introduced a technologically advanced website designed to elevate user experience, streamline navigation, and simplify interface interaction.

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Commenting on these initiatives, Akiolu added that, “Today marks a significant leap forward for LASAA. The Mobile Advert Permit, our new website, and refreshed logo are integral to our commitment to efficiency, innovation, and maintaining the highest standard in outdoor advertising regulation.”

LASAA invites stakeholders, clients, and the public to explore the new website, engage with the Mobile Advert Permit system, and embrace the refreshed LASAA brand. These initiatives collectively reinforce LASAA’s position as a leader in the outdoor advertising regulatory space and signify a bold step into the future.