54footballxTakes Control of Direct to Fan Revolution
With digital revolution shaping the face of football, leading fan engagement platform, 54footballxis steadily seizing ownership of the direct to fan revolution.
Since its conception this year, 54footballxhas been consistent with creative content creation and is unarguably the top player in the fan engagement space reaching out directly to football fans.
This is the first direct to fan revolution which is creating a fan economy dedicated to passionate fans of African football.
The brand targets three types of fans; The seasoned supporter of a top-tier club, fan of a local team and the regular fan who simply appreciates the joy that football creates.
Maximising Social Media to boost its direct to fan engagement with football content from the national team, the Super Eagles and to the domestic Nigeria Premier Football League, it has come up with content creation that has kept fans excited and creaving for more.
From a partnership with Lagos-based Nigeria Premier Football League side, Sporting Lagos, the brand has made huge impact.
College football experienced the 54footballximpact as it sponsored the Yabatech Rector’s Cup
Since then, it has created a leading platform for engagement by fans of the innovative side.
Its ability to attract leading personal brands as Brand Ambassadors and presence in over 10 cities in the country has boosted top-of-mind presence and brand recall.
It’s latest offering: TheFootballBooth on @54footballx was a huge success with no fewer than 1,756 fans listening to the special guest & Super Eagles captain, Ahmed Musa as well as anchor, Tobi Adepoju.
For over two hours, fans engaged with Musa who is one of the leading Sports personalities in the country.
54footballxintends to feature more football stars in subsequent editions of the Football Booth.
The Football Booth equally offered fans a chance to win giveaways.
54footballxpromises a new long-term relationship with fans, offering them exciting new ways to get rewarded with digital interactions.
