Toyota Nigeria Partners Top Global Firms, Launches Vehicle Enhancement Products

Bennett  Oghifo

Toyota Nigeria Limited has taken vehicle maintenance to a higher level with the launch of a new range of automobile enhancement products into the nation’s market.

The launch on Thursday in Lagos was held in partnership with renowned global manufacturers of the items in response to the demand of its customers for quality vehicle maintenance products.

This is coming  a few months after the firm introduced Toyota Genuine Motor Oil, a lubricant made not only for Toyota but all types of vehicle engines for optimal performance.

The new vehicle enhancement products include those from Jewelultra Dramondbrite for cleaning/protecting vehicles; smart repair comprehensive tools for minor cosmetics repairs and high-performance abrasives and power tools for professional solid surfaces and innovative sanding produced by Mirka.

Managing Director at the TNL, Kunle Ade-Ojo, said at the event that the company embarked on the project in line with its tradition of pushing barriers to satisfy it’s teeming customers.

He said, “Today we are introducing vehicle body enhancement products to cater to the needs of those who may not be ready to purchase new vehicles but want their vehicles to look well-kept.

“These products are also useful for customers who just want to maintain the interior and external brilliance of their vehicles.”

Speaking specifically on the products, the TNL MD said the Jewelultra Dramondbrite collections help in combating the daily onslaught of dirt, UV-rays, acid rain and contaminants that could affect the internal and external glow of a vehicle.

“The treatment comes with a guarantee, ensuring long-term peace of mind for vehicle owners.

“By offering this extra layer of protection, it enhances the vehicle’s resale value and maintains its aesthetic appeal,” he added.

He described the HBC Smart repair systems as comprehensive tools used for minor cosmetic repairs on vehicles such as the interior, dent and spot repairs.

According to him, the HBC promotes sustainability by enabling longer vehicle part life, minimising waste, and curtailing extensive repairs.

For the Mirka products, they offer high-performance abrasives and power tools which ensure durability and a flawless finish.

“The products are also perfect for professional solid surfaces and innovative sanding and are produced with the consideration of reducing environmental impact across their product range.

“As a matter of fact, they offer the best and most efficient sanding experience.

“The company enhances professional work with outstanding customer support, technical guidance, and training,” Ade-Ojo said.

He also spoke on the Duxone and Standox products, which he noted as reputed for matchless refinishing.

The company’s coating systems provide high-end paint technology that ensures brilliant finishes and long-term durability for vehicles, he said.

He also said, “With a reputation for colour accuracy and innovative solutions, Standox allows for precise matches to original manufacturer colours.

“Its eco-friendly design formula reduces solvent emissions, making it a choice for conscious body shops.

“Standox also offers extensive support and training to users, ensuring outstanding results in vehicle refinishing to give vehicles that factory-finish look.”

Duxone, he said, is the ultimate product in automotive paint systems, boasting of a dependable, all-round paint system specifically developed for body shops that desire value for money.

“The Duxone system is efficient and easy to use, and it delivers good quality at a very competitive price.

“Additionally, Duxone products are versatile, suitable for a variety of surfaces and materials leading to fewer application mistakes,” he stated.

The highpoints of the event were the presentations by top officials from manufacturers of the products.

Business Territory Director for Central East Europe,Turkey, Middle East and Africa at Axalla Coating Systems, Mr. Fadi Medlej, said the company remains number one in the auto refinish globally and available in 140 countries.

He said the firm decided to come to Nigeria as part of its expansion programme and found a reliable partner in Toyota Nigeria Limited.

Sales Excellence Manager. CEMA Region, Mirka Limited, Mr Tamirat Yigzaw, said the firm celebrating its 80th anniversary is a solution provider offering the right products for quality job to save time and money.

Business Manager, Refinish Systems for Middle East and sub-Saharan Africa (Duxone & Standox), Mr. Anand Ramachandran, also spoke on the benefits of the manufacturer/Toyota Nigeria partnership to the customers, stressing that it would bring about value and peace of mind.

The event was attended by some of the TNL dealers and leaders of Nigerian Automobile Technicians Association (NATA) as well as dealers of new vehicle parts/accessories in Lagos.