‘Advantage Connect App Aligns with FG’s Vision to Digitise Insurance’

Emma Okonji

The Commissioner for Insurance/Chief Executive Officer of National Insurance Commission (NAICOM), Mr. Olorundare Sunday Thomas has said the recently launched AdvantageConnect App will go a long way in aligning with the vision of the federal government to digitise insurance in Nigeria and make it easily accessible to all Nigerians.  

Describing the app as revolutionary, he said: “This is a truly innovative solution, and it aligns with our vision at the federal government to fully digitise insurance in Nigeria. I commend the vision of Enterprise Life for leading in this area. With AdvantageConnect App, I believe more people will have access to insurance and be brought into the financial net.”

Speaking about the need for a life planner and the uniqueness of AdvantageConnect App, the Chief Executive Officer of Enterprise Life, Funmi Omo, said: “Life is full of uncertainties that have been aggravated by changing economic realities. We realised that many people see insurance as an afterthought, but we believe everyone should plan their lives to buy assurance amid life’s uncertainties. We have launched this product to connect people to a life planner next door that will be available as a reliable partner. AdvantageConnect gives you the advantage.”

In his remarks, the Chairman, Enterprise Group Plc, Keli Gadzekpo, said the birth of AdvantageConnect was to further use technology to deepen insurance penetration and deliver real advantage to every Nigerian.

“Our commitment is to deepen insurance penetration in Nigeria and make people see the benefits of insurance, particularly life insurance. This is our value proposition. Rest assured that Enterprise Life will continue to lead the delivery of innovative financial solutions tailored to the needs of our customers and prospective customers, and always to their advantage,” Gadzekpo further said.

Group Chief Executive Officer, Daniel Larbi-Tieku, said: “Enterprise Life Nigeria entered the Nigerian market in 2021 with the bold statement, ‘A New Life is Here’. We were very determined from day one to be different and better, with a clear focus to usher in a new era in the insurance industry, deliver a new experience, and redefine the way life insurance is packaged, sold, and delivered to Nigerians.”