NIMN Sets Agenda for Growth, Forges Strategic Alliances

Raheem Akingbolu

The National Institute of Marketing of Nigeria (NIMN), has unveiled its strategic plans for 2024, emphasising membership growth, equality, learning and development, and forging strategic partnerships and affiliations with key organizations such as the Advertising Regulatory Council of Nigeria (ARCON) and CIM UK.

Addressing journalists recently, President, and Chairman of Council at NIMN, Idorenyen Enang, highlighted the need for these initiatives to refocus the institute in the coming year.

He said, “We are committed to fostering the growth of our members by concentrating on three solid tiers: corporate, individuals, and institutions. Our focus is built on the foundational elements established over the last two years, demonstrating the value our organization brings to professionals and businesses in the marketing industry. We are determined to expand our membership base by creating an inclusive community that supports all.”

He further explained, “Our inclusive strategy involves forming cross-sectoral alliances with clusters of passion and interest in marketing disciplines, such as hospitality, SMEs, arts, academia, sports, beauty, and more. We aim to attract marketing professionals across various sectors, provide support, and equip them for the challenges of building not only businesses but also contributing to the nation at large.”

Enang announced that starting January 1, 2024, the institute will review its membership subscription fees for fellows, full members, associates, and corporate members. The revised fees will be N50,000 for fellows, N30,000 for full members, N20,000 for associates, and N750,000 for corporate members. This revision, the first in seven years, is aimed at sustaining valuable services to members.