NGD Unveils Marketplace for Graphic Artists

Kayode Tokede

Naija Graphic Design (NGD), Africa’s largest community of practice for creative design artists concluded its second NGDX Creative Conference in Lagos themed Liftoff, which saw various speakers in the creative space unpack various topics aimed at creating an awareness that allows creatives take full advantage of their craft and grow the design practice further.

Opening the conference was the keynote speech by its Chief Executive Officer, Laolu Obende who described the Liftoff as an awareness that empowers creatives with tools needed to rewrite our collective reality one creative endeavor at a time.

One of the highpoints of the conference was the unveiling of an ingenious marketplace designed to enable graphic designers to monetize their created assets by reselling them to a global audience. The Marketplace offers creatives the opportunity to generate further value by reselling these assets rather than leaving them on storage devices.

Obende further made a case for residual creative assets during his speech emphasizing the need for creatives to take advantage of building an Africa focused creative stock depository.

In his words, “Creatives instead of leaving assets on storage devices can now generate further value by utilizing the marketplace as a selling point for created assets.

“This will help fellow designers save time by easily purchasing existing assets and boost their productivity instead of creating everything from scratch”.