FG Galvanises Advertising Professionals on Economic Reforms Awareness

Raheem Akingbolu

Minister of Information and National Orientation, Mohammed Idris, has urged members of the Advertising and Integrated Marketing Communication industry, to actively engage in sensitising Nigerians on the transformative economic reforms initiated by the Tinubu administration, which aimed at engendering economic growth and fostering a prosperous nation.

Idris made the call in Abuja recently while declaring open the National Advertising Conference with the theme “Marketing Communications As An Enabler of National Transformation,” according to a statement made by the minister’s spokesperson, Rabiu Ibrahim,

The Minister, who was represented by the Director General of the National Orientation Agency (NOA), Lanra Issa-Onilu, acknowledged the indispensable role being played by the advertising. Integrated marketing communication professionals in disseminating information that shapes public opinion, said they are well positioned to serve as catalysts of Nigeria’s social and economic transformation by mobilizing citizens to fully take advantage of the reforms being implemented by the administration.

“Right from Day 1, the President has been decisive – and we can see this from the tough but necessary decisions he took regarding the fuel subsidy, foreign exchange regime, and fiscal reforms, among other critical things.

“We are reforming the tax landscape, expanding the National Social Register through which social welfare is provided to the poorest and most vulnerable Nigerians. The President has just presented his first full-year Budget to the National Assembly, the Renewed Hope Budget, focused on jobs, economic growth, macro-economic stability, ease of doing business, poverty reduction, social security, and enhanced human capital development,” he said.

Idris said the Federal Government launched an SME support programme, the Presidential Conditional Grant Scheme and Palliative Programs, targeting traders, artisans, transporters, vendors, and creatives with grants and low-cost loans.