Report Tags Some Banks’ Campaigns as ‘Misleading’

 A recently -conducted perception survey, has described some of the banks’ adverts in Nigeria as totally misleading; since they make banking services look so easy to access, whereas the opposite is the reality.

The nationwide perception audit, conducted by the Strategy & Intelligence Service unit of Nigeria`s Perception Consulting firm CMC Connect LLP,  also revealed some perception gap in the nation’s banking industry.

The report which described bank consumers as not having enough information and understanding about banks’ products, also stressed the need for banks to be painstaking while providing the much-needed information on their products and services to the public

“Banks must be painstaking in providing the much- needed information and understanding on their products and services. They must stop making customers feel they are doing them a favour, and manage customers with utmost respect and empathy, since customers have alternatives,” the report stated.

Presenting the report, tagged, “Customers’ Perception of Banking Products and Services in Nigeria” Team Lead, Strategy and Intelligence, Ms Vanessa Ezenwafor, described  customer perceptions as vital metrics that shape the banking industry in today’s dynamic landscape.