How BetKing is Fostering Entrepreneurship, Empowering Youth
In today’s globalised and socially conscious era, businesses, especially in developing economies like Nigeria, are urged to prioritize social responsibility. While numerous corporations are embracing this imperative, the sports entertainment industry is notable for leading the way in championing social responsibility.
In a statement, it was noted that this was evident in Deloitte’s 2023 Gen Z and Millennial Survey, which reports that 77 percent of millennials and Gen Z respondents believe businesses are responsible for addressing global challenges.
The statement also a recent survey by the Edelman Trust Barometer also found that consumers are more likely to trust businesses over government institutions to solve societal challenges.
The statement remarked that BetKing, a subsidiary of KingMakers, is a standout example of a socially responsible sports entertainment company in Nigeria.
The statement maintained that with over five years of history, it actively harnesses the transformative power of sports to address vital issues like unemployment, youth empowerment, and environmental sustainability, making a meaningful impact in the community.
The statement further explained with a significant percentage of its people being youths, Nigeria is home to one of the largest youth populations globally.
The statement espoused that according to the 2023 International Global Economic Outlook report by KPMG, a leading global audit and tax advisory firm, Nigeria’s unemployment rate is projected to soar to 40.6 percent compared to 2022’s 37.7 percent.
The statement argued that unemployment leads to poverty and social unrest, hindering economic growth, adding that BetKing addresses this with an innovative operational model, using a network of agents to cultivate entrepreneurship in communities, “this BetKing Agent system offers Nigerians a unique chance to partner with the brand, enabling them to establish their businesses.”
According to the statement, “This is further exemplified in the “100 BK Shop Giveaway” initiative, launched in June 2022, the initiative provided 100 cashiers and agents with furnished storefronts. Over 20,000 gaming shops have since been created, bringing positive change. This is especially impactful for Nigeria’s youth, offering employment and self-employment opportunities, empowering them to shape their futures.
“Committed to grassroots sports development, we sponsor Ikorodu FC and initiatives like KidSports Initiative, providing after-school football programs for talented youngsters from orphanages. Through these initiatives, we are empowering our host communities while enabling Nigerian sports enthusiasts to participate and contribute actively to the growth of the country’s digital economy.
“As a sports betting frontrunner, we prioritize philanthropy, exemplified by our partnership with RCA for the ‘Run Club Abuja.’ This initiative aims to uplift the Dei Dei community through a mini-sporting event, called RCA Half-Marathon, as part of our yearly celebrations to raise funds for community projects within Abuja. To support this cause, we donated to the RCA event, which was vital to achieving the club’s 2023 health objectives in Abuja.
“Additionally, the company actively engages in corporate social responsibility initiatives, as exemplified in the ‘BetKing Cares’ initiative, through which we invest in community development projects and support local sports teams, further solidifying our commitment to supporting local economies within the nation.
“Notably, we recently launched the second edition of our BetKing Cares initiative, focusing on enhancing the well-being of expectant and new mothers. Teaming up with Market Doctors, we provided crucial healthcare services in key Nigerian states, benefiting over 5,000 individuals. The outreach focused on maternal health, occupational health, and general health and wellness in states like Lagos, Osun, Ekiti, Delta, Akwa-Ibom, Enugu, Kano, Benue, and Abia
“Guided by collaboration for lasting impact, BetKing is dedicated to leveraging collective potential for sustainable development in Nigeria. Optimistic about our initiatives, we prioritize social and environmental objectives, creating inclusive employment opportunities and addressing critical community needs.”
