itel Rebrands, Launches P55, 5G Smartphones in Nigeria

itel, an entry level smartphone manufacturer, has rebranded the company’s identity with a new logo that reflects its true identity of a reliable and affordable smart life brand that is positioned to serve over 300 million families in the global emerging markets, including Nigeria.  

Speaking on the itel brand re-launch, which held in Lagos on Tuesday, its County Manager, Mr. Veeki Chen, said the new brand identity, which begins a new era for the smartphone company, replaces the existing logo whose current visual image is aging, having been used for more than 10 years.

According to him, the new logo would enhance the brand’s perception in line with the current changes in public and industrial design trends. 

“After 16 years of operations, itel is launching another set of smartphones called the itel P55 series, including the P55 5G smartphone, which is our first foray into the 5G world. The P55 series include: P55 Plus, P55 T, P55 5G and P55 Fast Charge. The innovative products re-affirms our commitment and dedication to community development through strategic collaborations. Our partnerships with Google and Airtel, further showcase our commitment to enhance use experiences,” Chen said.

Marketing Manager, itel West Africa, Mr. Oke Umurhohwo, said the itel brand had been in existence for the past 16 years, serving consumers in the mass market. He explained that the itel brand re-launch was an avenue for the company to diversify its operations from just being a smartphone manufacturer, to becoming a manufacturer of other products like television, electronics, home appliances among others.