UnitedMasters Seeks to Tap into Opportunities in Nigeria to Promote Artistes
Tosin Clegg
Software and services platform for independent artists, UnitedMasters is to birth in Nigeria this December.
It is expected to begin offering services to Nigerian creatives in collaboration with several brand partners like; Tequila Don Julio, Coca~Cola, Tik Tok, Snapchat and more. Also they would be unveiling the UnitedMasters’ mobile app which provides many benefits to artists under the organisation’s umbrella; such as increased transparency regarding artists’ earnings through the mobile app, where real-time streaming data will be available.
The move is part of its objectives of empowering independent African music creators worldwide.
Birthed about 10 years ago, its goal is to enable artists maximise their creative and economic potential by giving them all the tools and support they would need to directly connect with their fans.
Through its unique mix of premium music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, the company acts as the operating system that enables artists to own their futures.
Independent artists that sign up on the mobile app could choose from a range of plans that offer curated services to them based on where they feel they are in their career trajectory. These plans are broken down into three tiers as follows: Debut, Select & Partner.
The Select Plan, which has become the most popular plan, offering a wide range of services, including 100 per cent royalties’ retention for all users would be available exclusively to Nigerian users at a massively discounted price.
The Founder & CEO of UnitedMasters Inc., Steve Stoute, said: “Wherever our company goes, we bring valuable brand partnerships with us. These brands don’t operate as sponsors, but as active investors in the Independent movement and the artists themselves.
“Brands like Don Julio and Coca~Cola clearly see the benefit of aligning themselves with the artists of Nigeria, but more so believe that they can play a major role in the perpetuation of Nigerian music’s cultural impact across the globe.”
The technology platform empowers over 1.9 million global independent artists to distribute their music and reach their fullest potentials.
Users would also have access to unlimited music distribution to dozens of global platforms such as Spotify, Facebook, Instagram, Apple Music, Youtube, Snap, Tik Tok and the most relevant music services in Africa which includes Boomplay, Audiomack, Muska and a few others.
There are also some additional features like the shareable MasterLinks, customisable ArtistPages, and fan management tools which would help independent Nigerian artists in building their audiences while driving streams.
Users could access the UnitedMasters mobile app via Web, Android and iOS. Beyond traditional distribution methods, UnitedMasters also offers their artists access to new ways to grow their fan bases as showcased by the announcement that UnitedMasters’ partnership with the NBA, wherein the league uses music from the platform to soundtrack their social content, will expand their partnership to cover NBA Africa as well.
