Christmas Without Jingle Bells

             Amidst the biting economic hardship that has cast a shadow over this year’s Christmas season, Vanessa Obioha reports that the spirit of the holidays persists in the unwavering acts of philanthropy towards the less-privileged 

Christmas season in Nigeria is often marked by the unmistakable presence of harmattan which signals a familiar frenzy in the air, transforming both marketplaces and thoroughfares into bustling arenas of festive activity. In this spirited atmosphere, individuals immerse themselves in the age-old tradition of gift-hunting, whether it be for cherished family members or personal indulgence. The local salons, too, become lively hubs as women stream in and out, eager to adorn themselves with what is colloquially known as their ‘Christmas hairdos.’ Amidst this fervour, those planning visits to elderly parents in villages find themselves entangled in the hustle, acquiring an array of essential foodstuffs and other necessities to bring the warmth of the season to their loved ones. Even transportation companies are swept up in the holiday rush, with both airwaves and roads abuzz with the heightened energy of Christmas preparations.

Yet, the Christmas air this year carries a different weight, a dryness unrelated to the typical harmattan season. Instead, it mirrors the harsh reality of escalating economic challenges that cast a pall over the season, amplifying the financial burdens on countless families. Inflation and the depreciation of the Naira paints a grim picture that adversely affects every stratum of the economy. The festive spirit contends with the formidable forces of economic strain, leaving many grappling with the increased cost of living and the poignant realisation that this Christmas bears the weight of financial hardship for far too many.

“There is no Christmas in the air. Only the rich can afford to celebrate Christmas this year,” laments John Ezekiel, a commercial motorcyclist, echoing the sentiments of those grappling with the harsh economic realities.

Even in the bustling salons, where Christmas makeovers are customary, a hair stylist named Valerie Eghove notices a stark difference this time.

“Unlike in the past when people would book their hair appointment ahead of time, this time, there is nothing like that,” she says, pointing to an array of weaves and braids she had bought for the season. “All they want me to do is to revamp their wigs.”

Nigeria’s economic landscape has been grappling with formidable challenges since the removal of the fuel subsidy under President Bola Tinubu’s administration in May. The stark reality is reflected in the escalating inflation rates, as per data from the National Bureau of Statistics (NBS). In October, the inflation rate surged to a new high of 27.33 per cent, a notable increase from the preceding month’s 26.72 per cent, marking the country’s highest inflation rate in nearly two decades. The latest NBS data for November 2023 paints an even more pressing picture, with a year-on-year inflation rate of 32.84 per cent. Furthermore, the month-on-month basis reveals a food inflation rate of 2.42 per cent in November 2023, a 0.51 percent increase from October 2023’s rate of 1.91 per cent. These figures underscore the profound economic challenges facing the nation.

As inflation continues its upward trajectory, the repercussions are starkly felt in the soaring prices of essential food items. For instance, a bag of rice ranges from N55,000 to N60,000 while a single de rica cup surpasses the N1,000 mark. These exorbitant prices paint a challenging picture for low-income families, forcing them to confront difficult choices this yuletide season.

The popular Nigerian dish, jollof rice, a festive staple, now leaves holes in the pockets of some. For many within the low-income brackets, the dilemma lies in either stretching their budgets to accommodate this cherished tradition or reluctantly forgoing it altogether.

A mother of three, speaking anonymously, reflects on the dire situation.

“Prices of food items have increased so much that I have told my children to make do with whatever I give them during this Christmas season.”

For a modest family of four embarking on a journey to the South-eastern part of the country, the financial landscape demands a significant budgetary commitment. A conservative estimate for the travel expenses would necessitate allocating at least N100,000.

Christmas celebrations hold a significant place in the traditions of many Christian homes worldwide but in these difficult circumstances, the gaze of those struggling turns towards the compassion of charitable organisations. Families like that of Chidinma Umeh, a young widow left to care for five children since losing her husband four years ago, find solace in the generosity of entities such as Zion Widows Care. Such organisations play a pivotal role by providing not only essential foodstuffs like rice and vegetable oil but also much-needed financial support. Chidinma’s story is emblematic of the countless individuals and families who, during the holiday season, depend on the benevolence of these charities to bring a glimmer of warmth and joy into their challenging circumstances.

Beyond individual efforts, churches play a significant role in extending a helping hand during the yuletide season. Notably, Harvesters International Christian Centre channels its goodwill through Project Smile, distributing essential foodstuffs to impoverished communities in select locations. This initiative stands as a testament to the collective commitment of the church to bring joy and sustenance to those in need during the festive period.

Similarly, House on the Rock has, for over a decade, been a beacon of hope through Project Spread. Going beyond the conventional, this initiative goes the extra mile by not only donating foodstuffs but also orchestrating delightful parties for children. These events serve as a vibrant reminder that the Christmas season is indeed a time for celebration, even for those facing challenging circumstances.

According to the Senior Pastor of the church Paul Adefarasin, the impact of Project Spread goes beyond tangible support—it has cultivated a profound sense of belonging among more than 500,000 families since its inception.

Despite the economic challenges, the call to action remains clear: let the generosity of Christmas prevail. In the echoes of the 1984 charity song penned by Bob Geldof and Midge Ure, ‘Do They Know It’s Christmas?’—let’s collectively ensure that the warmth of the Christmas air is felt by all, regardless of their circumstances.