Egypt Air Opens New Office in Kano, Engages GSA

In line with its new marketing strategy in Nigeria, Egypt Air has opened a new office in Kano for a better reach out to its customers and excellent services.
Equally, the airline has also deepened its market access in the Nigerian market by engaging the services of a General Sales Agent (GSA) to drive its sales and marketing strategy in the market.
The airline has therefore partnered Elite Tours, a renowned GSA firm with a track record in offering excellent airline sales and marketing in Nigeria; with its mother company, Master Travels, an Egypt based Travel and Tourism Management Organisation.
Speaking on the pedigree of the GSA, the Managing Director of Elite Tours, Mr. Mohamed Said said: “The company has a strong history in Egypt. We are one of the top tour operators in Cairo, with a mother company in Egypt known as Master Travels.”
General Manager, GSA Nigeria, Mr. Muharram Abdelrahman, said: “This is a significant milestone in the history of Egypt Air in Nigeria since the airline started operations in Nigeria more than 45 years ago. During this time Egypt Air used to carry out its business in Nigeria by itself through its offices in Lagos, Kano and Abuja. In order to get more quality service, the airline took a decision to have a GSA in Kano and Lagos in order to satisfy the customer needs and to be closer to the customers.” Also speaking, the airline’s Country Manager, Mr. Amr Basha stated: “The airline tends to operate through a GSA in order to make its operations more efficient as it moves to expand to many other new destinations. So, instead of building or renting staff and offices, we contract with a GSA with more experience in the market.”