Abdul Samad Rabiu: Philanthropic Man of the Year

Philanthropy is widely but wrongly regarded as a pastime of the affluent. It is identified with individuals whose pockets overflow, having nowhere else to invest funds and nothing else to do. This is such an erroneous idea that it beggars the sane mind. Is  Abdul Samad Rabiu one to throw out money simply because he can? Is he one to pay for public praise, trimming his fingers in boredom? In 2023, Rabiu proved the answer to these questions to be no!

In the past, Rabiu committed himself to charitable activities, sharing the good things of life with the underprivileged or individuals in severe need of financial assistance. Due to this openness of heart, newspapers printed the name of the BUA boss in bright colours, hoping to honour him for his sacrifices.

It is not different this year. Rabiu continues to empty the tears in the hearts of people, leaving space for joy, contentment, and peace. Rabiu’s generosity is especially noteworthy since it does not recognise ethnic, religious, or social status borders. Instead, it reaches out to everyone in need, bent on changing the narrative for good.

Philanthropy is one way to get praise. But Rabiu’s philosophy differs from the mainstream charity-for-points system. His donations are usually done in passing, making one think that he just decided to throw away money. However, seeing how targeted these donations are, it becomes apparent that the BUA man thought deeply and seriously about each humanitarian act.

Rabiu’s humility has perfectly harmonised with his business success over the years. Despite still having strong competitors, Nigerians are aware that Rabiu is unmatched in giving out money and other resources to make life easy for those around and far from him. No wonder his business has continued to grow saddled on the prayers of beneficiaries.

By all markers and rules, Rabiu is Nigeria’s man of the year with regards to philanthropy. He deserves to be honoured and celebrated as such in the coming year.

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