Hilary Utuke, Changing the Digital Mileage of Companies, one Outfit at a Time

In the ever-evolving landscape of digital technology and new media consultancy, Hilary Utuke stands as a guiding force, steering businesses towards unprecedented success. As the founder of Korlod Works, his recent accomplishments underscore his expertise in reshaping brand identities and revolutionising digital presence. In an exclusive conversation with this innovative mind, we delved into the impactful strides made by Korlod Works in 2023.

Empowering Thought Leadership in Nephrology.

One of the noteworthy endeavours of Korlod Works is its collaboration with a renowned United States-based nephrologist, Dr. Banji Awosika, based in Orlando, Florida. Hilary Utuke spearheaded the establishment of Awosika’s brand, DBA Empower, which has become a beacon of thought leadership in the medical field. “In the vast realm of healthcare, it’s crucial to not only provide exceptional services but to also communicate the expertise effectively,” he said.

Dr. Banji Awosika, a consultant at Lagoon Hospital in Lagos, Nigeria, and the proprietor of West Orange Nephrology, specialises in nephrology, hypertension, dialysis, and kidney transplant medicine, with a focus on preventive care. Thanks to Hilary Utuke’s strategic approach, DBA Empower has reached thousands online and fostered connections offline. He expresses his gratitude, saying, “Hilary Utuke and Korlod Works have played an instrumental role in amplifying my impact. The digital landscape can be overwhelming, but with their expertise, we’ve built a bridge between wellness and online accessibility.”

Transforming the Place Restaurant’s Online Visibility

Hilary Utuke’s prowess extends beyond the healthcare sector. The Place Restaurant, a prominent food brand with over 25 branches across Nigeria, sought Korlod Works’ expertise to enhance its online presence. His team implemented a range of social media and Google ad strategies, elevating the brand’s online traction and customer experience.
“In the digital age, a brand’s online presence is a direct reflection of its success. The Place Restaurant now not only serves delicious meals but also engages with its customers seamlessly in the online space,” Utuke remarked.

Global Outreach Through Ministry Positioning

As the newly appointed Media Director for Evangel Faith International Mission in Nigeria, focusing on the Youth Division, Hilary Utuke is spearheading efforts to position the ministry globally. Utuke envisions leveraging digital platforms to extend the ministry’s reach beyond Nigerian borders.

“The power of digital media transcends geographical boundaries. By strategically positioning the ministry online, we aim to inspire and engage with the youth on a global scale,” Utuke asserted.

Leading AI in Marketing Discourse

Utuke’s influence extends to the corporate realm, as evidenced by his speaking engagement at Trelion Digital Ltd.’s bi-monthly company learning meeting on ‘AI in Marketing’. The impact of this training resonated within the organisation as employees embraced AI applications in their work.

“Harnessing the potential of AI in marketing is not just a trend; it’s a necessity in today’s dynamic business environment. We must embrace innovation to stay ahead,” he emphasised.

Illuminating Procapitos Group’s Path to Success

Hilary Utuke’s commitment to sharing knowledge reaches its pinnacle with the training of the Digital Marketing Team at Procapitos Group. By crafting their digital marketing strategy for 2023, Utuke catalysed the success of the energy arm of the company, allowing them to connect with the right audience for their solar products.

“Digital marketing is about more than just reaching an audience; it’s about connecting with them authentically. Through innovation and strategic thinking, we’ve empowered Procapitos Group to do just that,” Utuke affirmed.

Throughout our conversation, Hilary Utuke consistently emphasised his firm belief in the power of innovation and technology. “In the digital realm, we’re not just keeping up; we’re pioneering. Innovation isn’t just a buzzword; it’s our compass, guiding us to redefine boundaries and create impactful digital experiences,” he declared.

As a leading voice in digital marketing in Africa, Hilary Utuke and Korlod Works are not merely facilitating brand growth; they are architects of digital success stories. In the rapidly evolving digital landscape, Utuke’s visionary approach continues to shape the narrative, leaving an indelible mark on the businesses he collaborates with.