How Elumelu, King of Soft Life, Staged All-White Party

Affluence can be charming. Depending on the grace of the individual in question, it can lead to unrestrained admiration, bordering on idolisation. Tony Elumelu exercises this charm as the grandest Nigerian businessman and philanthropist. Regarding his all-white December 2023 party, one can only sigh in admiration.

Influential personalities across the country rode Elumelu’s invitation and arrived at his Ikoyi mansion on Christmas Eve. Dressed in all-white outfits, these dignitaries had a good time at his behest, impressed at the depth of his openness and impressing him in return with sincere compliments.

The party counts as one of the biggest in Lagos this year, seeing figures that can call for the wind and rain in their respective industries. But Elumelu outshone them all, equally garbed in white. His lovely wife, Awele, stood beside him, the graceful queen to her gracious king, with good-looking children bearing the mark of natural astuteness on their brows and amiability at the corner of their youthful beams.

Some of the big names that partied with the Elumelus include BUA Group founder, Abdul Samad Rabiu, UTM Offshore Limited boss, Julius Rone, and music artists like Wizkid, Tiwa Savage, Davido, Burna Boy, and Asake. Others like Kizz Daniel, Spyro, and Ayra Starr made sure to keep the happy crowd on its feet, jiggling to the merriments.

Year 2023 was an awesome for the Elumelus. The Tony Elumelu Foundation (TEF) boss acquired a mountain of stakes in many top businesses, including the United Bank for Africa (UBA) and Transcorp. His wife shared in this success as she also climbed into the ranks of Nigeria’s most powerful corporate women, distinguishing herself while remaining a committed doctor and philanthropist.

Elumelu remains the king of soft life, and that has not changed. The closing merriments for 2023 only reinforced this idea. Onto 2024 where more underground takeovers will happen, paving the way for even greater things in the future.