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Technext Joins Millionaire News Media Club
Omolabake Fasogbo
Tech news platform, Technext has reached 1.8 million views in the second quarter of 2023, thus emerging one of Millionaire News Media Club.
This is according to the latest quarterly report released by online media relations management solution, Squirrel PR.
The report took account of 16 tech news platforms in the tech category within the period under review, which according to the report, only 14 platforms that met the 50,000 minimum quarterly impressions benchmark were considered.
The publication took the most significant leap in the category between July and September 2023, with 1.8 million views, an 82 per cent increase from the 977,000 it recorded in the previous quarter.
This made it one of the only three platforms in the millionaires’ club in the category. The other two are TechCabal and GadgetStripe.
Squirrel PR in a statement revealed further, “Technext made the most improvement this quarter in this category as it did in Q2. Not only did it join the millionaires club, by recording an 82% increase in traffic volume to 1.8 million from 977k, but also displaced NaijaKnowHow and GadgetStripe as the most visited tech news platform within the period under review”.
Commenting, Co-founder and Content Chief at Technext, David Afolayan said the achievement was a reflection of the company’s team improved editorial strategy.
“After participation in the ICFJ Elevate media fellowship late last year, we developed a comprehensive editorial approach that empowered the team to focus on telling better stories, prioritising quality over quantity, developing personalised content channels and executing strategic events in the ecosystem. It is exciting to see the impact of these small steps less than a year later”, he explained.