Deola Art Alade: Entertainment Beyond Concerts

This year, we will experience entertainment beyond just concerts! I am optimistic about the changes coming to the concert and festival space this year. The entertainment model will undergo a shake-up as audiences now seek more than just concerts.

I anticipate a surge in demand for more immersive experiences beyond artists’ performances and celebrity appearances. Consumers want to deeply connect and immerse themselves in what we offer. The current way we organise concerts in Nigeria isn’t sustainable for the audience or businesses. 2024 will bring a significant shift in approach; a lasting solution will involve rethinking how we approach these shows to make them more sustainable for the audience and the business.

Additionally, AI will have a significant impact on the entertainment and creative industry, streamlining processes and allowing creatives to focus on storytelling while AI handles the intricate technical data work that brings those stories to life. Exciting times lie ahead.