NIPR to Crack Down on Quackery in PR Practice

Emmanuel Addeh in Abuja

The Nigerian Institute of Public Relations (NIPR) has said it will soon crack down on quacks in public relations practice in Nigeria.

The organisation stated that the decision followed interventions from various stakeholders across the country.

However , it stated that the governing council of the NIPR has now approved a slight adjustment in its approach to enforce strict compliance of professionalism and excellence in public relations practice in Nigeria.

“The council at its 106th meeting considered the presentation by the NIPR Act Compliance and Enforcement Committee headed by Gen. Chris Olukolade (rtd),  and the submissions of some State Chapter Chairmen on the subject.

“(It has decided ) to use the period of January 1- March 31, 2024, to intensify public enlightenment and awareness before commencement of full crackdown on April 1, 2024,” a statement signed by its Director, Public Relations, Stanley Ogadigo stated.

The press release added: “All concerned are by this communication strongly encouraged to take advantage of this new window to conclude their membership processes to avoid prosecution of individual culprits and their employers, in accordance with the provisions of the NIPR Act.”