Akhenamen’s Impressive Journey to Transform Nigeria’s Gaming Industry

Arguably, one of the most respected operators in the Nigerian gaming industry with an impressive track record, Charles Akhenamen, is posed to make a strategic job change in his continuing quest to shape a narrative that will undoubtedly alter the fabric of the Nigerian gaming industry., writes Iyke Bede

The sports betting sector in Nigeria has experienced a remarkable surge in growth over the past decade. This growth is propelled by the growing interest in sports and coupled with an ever-evolving tech landscape. With a population known for its fervent passion for sports, particularly football, the industry has evolved into a dynamic arena where gaming enthusiasts engage in thrilling pursuits of chance. 

Amidst this vibrant landscape, Charles Akhenamen has emerged as a formidable figure, contributing significantly to the industry’s expansion through his visionary insights. With over 15 years of experience spanning diverse domains such as Operations, sales and marketing, channel distribution, and route to market, Akhenamen has played a pivotal role in navigating the complexities of the Nigerian gaming industry.

His journey unfolds against the backdrop of an educational pedigree that boasts a BSc in Economics, an MBA, and a Doctorate in Business from Lagos State University. Since assuming the mantle of GM Operations and Sales at Brentwood MultiServices Global Limited (Green Lotto) in August 2018, Akhenamen has been at the forefront, orchestrating strategic initiatives that not only capitalise on the growing interest in sports betting but also elevate Green Lotto to become a recognisable brand in the sector. 

At Green Lotto, he played a pivotal role in steering the strategic planning, operations management, sales, marketing, and agent distribution network. His leadership was instrumental in propelling Green Lotto’s growth and expansion into major cities across Nigeria.

Under Akhenamen’s guidance, innovative strategies have been implemented to extend the brand’s reach and bolster revenue. Leveraging his extensive operations management and sales background, he has enhanced efficiency and fostered profitability within the organisation. His commitment to excellence is evident in his ability to drive tangible success for Green Lotto.

One of his notable achievements lies in establishing a robust agent distribution network and solidifying strategic partnerships with key stakeholders. This has significantly increased Green Lotto’s visibility and accessibility to customers nationwide, firmly establishing the company as a prominent player in the lottery industry.

Before his current role, Akhenamen was the head of sales and Marketing for Gab Lotto Limited from July 2013 to May 2018. Before that, he was a regional sales manager at Premier Lotto, also known as Baba Ijebu. These experiences have collectively contributed to his in-depth knowledge of the Lotto and sports betting industry.  

His exceptional track record emphasises his ability to deliver results and align organisational efforts with business goals. Akhenamen’s dedication to ensuring top-quality gaming services for clients and partners reflects his leadership skills and his profound passion for the gaming industry. He stands as a trusted industry expert. 

In the coming chapters of this captivating narrative, Akhenamen is set to embark on a new journey as the Chief Operating Officer for a groundbreaking venture positioned to redefine the conventional lottery landscape in Nigeria. This pioneering endeavour promises to be a game-changer, charting a course that transcends traditional norms and propels the industry into uncharted territories. 

With this impending endeavour, which will further extend his proven track record of strategic acumen and unwavering commitment to excellence, Akhenamen is poised to shape a narrative that will undoubtedly alter the fabric of the Nigerian gaming industry, setting new standards and ushering in an era of innovation and success.