Goldberg Launches ‘Game On’ Campaign, Set to Elevate Consumers’ Experience with AFCON

As Africa gears up for the highly anticipated Africa Cup of Nations tournament, Goldberg Premium Lager Beer from the stable of Nigerian Breweries Plc., a proud partner of the Super Eagles of Nigeria is thrilled to announce the launch of its ground-breaking ‘Game On’ AFCON campaign, to add colour to the 2024 edition of the bi-annual tournament.

The initiative, set to redefine and elevate the consumers’ experience during the tournament, aims to deepen consumers’ engagement, bringing fans closer to the action and intensifying the excitement and enjoyment surrounding the tournament.

One of the highlights of the campaign is the launch of the ‘Omoluabi Game On TVC, a visually captivating representation of the brand’s spirit of unity, enjoyment, and passion for football. The TV Commercial captures the raw emotions, unwavering support, banters, and electrifying celebrations that define Africa’s biggest football tournament. It showcases the unique bond between the brand, football enthusiasts, and Nigerian football.

As the excitement builds up, Goldberg understands the importance of the digital space in connecting with today’s consumers. The campaign, therefore, includes interactive social media contests, live updates, and exclusive behind-the-scenes content to keep fans engaged throughout the tournament.

Also, to bring fans closer to the action, the brand is setting up the ‘Goldberg Experience Centres’ during the tournament. This dedicated space will serve as a hub for football enthusiasts to gather, cheer on the Super Eagles, and enjoy an immersive viewing experience. The centre will be equipped with state-of-the-art facilities, ensuring that fans do not miss a moment of the action as the Super Eagles aim for glory on the African stage.

Furthermore, the brand is delighted to introduce its AFCON Fantasy League, where consumers stand a chance to win up to 2,000,000 naira worth of prizes by predicting match scores, player performances, and tournament outcomes through the brand’s social media pages. This exciting fantasy league is designed to add an extra layer of engagement and excitement for football lovers.

Speaking on the Goldberg ‘Game On’ campaign, the Senior Brand Manager of Goldberg, Kunle Aroyehun said, “For years, Goldberg has been the trusted companion of Nigerians, promoting hard work and enjoyment and bringing consumers and communities together through the shared passion of football.

“With the ‘GAME ON’ campaign, we’re taking that commitment to a whole new level, igniting the flames of AFCON excitement and providing fans with unforgettable experiences that will stay with them long after the final whistle blows,” he added.

As the showdown at AFCON 2024 takes centre stage, the ‘Game On’ campaign aims to unite fans and create lasting memories during the tournament. As the Super Eagles strive for success at the AFCON 2024 tournament, Goldberg stands proudly alongside the team, supporting and celebrating the spirit of Nigerian football.