Afifimma: A Decade of Great Passion, Hardwork and Gratitude”

Afifimma, founded by Affiong Ajiere, is a name synonymous with style and sophistication in the heart of Nigeria. A brand that is best known for captivating the essence of contemporary couture and bridal artistry. It has not only made its mark but has also transcended the boundaries of fashion to become an empowering force for modern career women and lovers of Efik Bridal outfits.

Afifimma’s tale is one of determination, innovation, and a vision born out of necessity. Affiong, the brand’s Creative Director and CEO, embarked on this remarkable journey after facing a common dilemma – finding the perfect fit for herself and her mother in Calabar. Fueled by this challenge, Afifimma was conceived, initially taking shape in the humble setting of Affiong’s mother’s garage in Calabar.
Affiong reflects on those early days, “Our journey started with a simple desire – to create outfits that make women feel confident and ageless.
“We began small, but our dreams were colossal.”

Over the years, Afifimma’s journey has been marked by tremendous growth. Starting in Calabar, the brand soon spread its wings to Lagos, with a stint in Obadeyi close, Lagos before finding its present residence in an ultra-modern production facility in the upscale district of Ikoyi, Lagos. The brand’s current address, 71A Dolphin Estate, Ikoyi, Lagos State, stands as a testament to its evolution.

In 2023, Afifimma celebrated a monumental milestone – its 10th anniversary. This momentous occasion not only marked a decade of exquisite fashion but also symbolized a decade of empowerment for women. Afifimma’s founder, Affiong Ajiere, acknowledges the brand’s transformation over the years.
“We have come a long way since our humble beginnings. Afifimma is now more than just a fashion brand; it’s a movement that enables modern career women to embrace their individuality and style,” Affiong declares.

Afifimma stands as a brand that goes beyond the confines of clothing. It represents a philosophy of facilitating self-expression for women in the modern world. Whether it’s crafting impeccable couture outfits or designing trendy ready-to-wear styles, Afifimma’s commitment to its clientele remains unwavering.

“We believe that every woman should feel confident and beautiful in her own skin. Our designs are a reflection of this belief,” Affiong emphasizes.
Afifimma’s legacy of elegance and empowerment continues to flourish, and as it enters its second decade, it remains a beacon of style and sophistication for modern career women and lovers of Efik Bridal outfits alike. Here’s to the next ten years of grace, glamour, and growth!