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Bigi Partners Chess in Slums, Fetes Children in Lagos Community
Omolabake Fasogbon
Rite Foods, a product of Bigi, in partnership with Chess in Slums recently hosted children at Mushin, a suburb community in Lagos.
The programme was part of the company’s Christmas activities to connect with children and reward them for staying true with the brand.
As part of the programme, the children took part in several fun and learning activities including chess training, talent showcases, literacy challenge and fun games.
Speaking, Assistant Brand Manager for Bigi at Rite Foods Limited, Biola Aransiola, stated that beyond the fun, the programme was an avenue to engage the children intellectually in order to improve educational output.
She stated that the exercise also gave the brand an avenue to bond with the children as well as communicate the brand’s objective.
She said, “The initiative was intended at bringing excitement to the children which the yuletide season connotes. Also, to prepare them for a sound academic future.”
The event climaxed with a chess competition between children from Mushin and Ikorodu.
Also there was a spelling bee competition in which the winner got a one-year scholarship courtesy of Octa.
Moreso, the first and second runners-up got a laptop gift as part of their back-to-school kits.