Mursty Adinoyi : It’s Good to Dream, Important to Have Right Associates

Ace presenter-producer and creator of Hitlist ‘N’ Cruzin, an entertainment programme on major TV stations, Mursty Adinoyi shares his views on music and entertainment. The multiple-award-winning television personality, whose career spans over a decade and a half, spoke to journalists at a recent award ceremony in Lagos. Excerpts:

Hitlist ‘N’ Cruzin has been in the entertainment scene and still growing stronger. How did it all begin?

I was working with Africa Independent Television (AIT) and we had this meeting with Aunty Tosin Dokpesi, the wife of Late Chief Raymond Dokpesi of blessed memories.  At the meeting, the woman said something that we should come up with good marketable programmes that her husband was ready to give us airtime. I came up with a cooking programme. But after a while, I thought that the best was not just to have a programme on TV but to be able to market it. That meeting gave me the inspiration to come up with ideas. I later asked for transfer to Lagos with the hope that I am coming to start another programme Hitlist ‘N’ Cruzin on my own. I give God all the glory that yes, we started it and Television Continental (TVC) happened to be the first TV station that gave us airtime before we began to expand to other stations and 15 years we are still with TVC. It’s good to dream, it’s important to have the right associates.

Are you impressed with the level the entertainment industry has risen today?

I give kudos to terrestrial TV and entertainment programmes that promote music. Let’s not forget it all started from AIT.  Chief Dokpesi of blessed memory provided the airtime, both on Ray Power and on AIT for local content and several entertainment programmes from the station and many independent productions emerged, that gave rise to new generation of musicians began to strive. That initial investment is the result we are seeing today. I am happy because this is the best everybody prays for. When it comes to entertainment in Africa, we are number one. And it can only get better and terrestrial TV need to keep doing more for Nigerian music.

Let’s go to the awards. You have harvested four awards in one month.  What is the secret?

A football player will be happy for hat-trick but this is more than a hat-trick. We have four awards within a month. It’s just God, I give Him all the glory; God is involved. Our weekly winners (on the programme) do pray for us I guess it’s actually working. And don’t forget, 15 years of consistency, dedication is not child’s play. I guess it’s time for us to say, yes, people are actually happy with what we are doing. And again, this is not just a point where we say, oh, we have achieved anything. Award is telling us, well done, you are doing well. So, the best we need to do is keep getting better.

What is your advice and words of encouragement to entertainers and those in the industry, especially youths in view of what’s going on now?

Nigeria’s future is in your hands.  Have the fear of God, walk on your character because life has many opportunities for you and it is your character that will sustain such opportunities. Be good. Do unto others what you want them to do unto you. Respect your elders and be sincere in your business dealing and work hard. Be positive about Nigeria. It will get better. That’s what I feel every youth should have in mind. Open your mind for opportunities and when they come, take it and then don’t let pride take you down. Be humble at all times and believe in positive things. Take negativity out of your life and be as good as you can.