LEADING IN TIMES OF UNCERTAINTY

Regular communication is essential in uncertain times, contends Linus Okorie

Uncertainty refers to the lack of certainty about the future. In recent years, our world has experienced unprecedented levels of uncertainty. From the attending consequences posed by the COVID-19 pandemic to the rapid advancements in technology and economic fluctuations to global conflicts, leaders across various sectors are navigating these uncharted waters. In this article, we will delve into the concept of leading in times of uncertainty and offer insights into effective leadership strategies.

In times of uncertainty, maintaining regular communication is essential. Even if you are uncertain or don’t have enough answers, let people know because if you don’t fill in the information gap, your people will. It should be no surprise that in the absence of effective communication, people will develop their conclusions, often drawing on rumors and speculations.

In this light, it is important to understand it is equally effective to communicate what is unknown as it is to communicate what is known. Leaders often delay communicating with their teams because no decision or course of action has been made, but simply communicating a decision still under review is more effective than leaving employees guessing. Likewise, remember that communication is as much about listening as it is speaking. Giving people the opportunity to express their concerns can help leaders better understand where worry is coming from, and perhaps, lead more effectively.

In the face of uncertainty, courage is vital for transformational leadership. As aptly stated in the Army Leadership Manual, “Courage isn’t the absence of fear; rather, it’s the ability to put fear aside and do what is necessary.” In the context of leadership during uncertain times, courage is not about fearlessness. It acknowledges the existence of fear but emphasizes the capacity to set it aside to take essential actions.

Uncertainty may demand tough decisions that affect the organization and its members. Courageous leaders confront these decisions head-on, considering the greater good and sustainability of the team. They understand that avoiding tough choices can lead to stagnation or decline.

Leading with courage involves inspiring others to face challenges with resilience. By demonstrating a fearless approach to uncertainty, leaders motivate their teams to persevere, innovate, and contribute their best efforts during challenging times.

In times of uncertainty, the ability to adapt and thrive hinges on a leader’s commitment to continuous learning. Embracing a culture of lifelong learning is not just a strategy; it’s a fundamental necessity for effective leadership in the face of unpredictability. Leaders who prioritize learning can draw from a diverse range of experiences and insights, enabling them to make informed and strategic decisions even in the absence of complete information.

Additionally, leaders who value continuous learning set a powerful example for their teams. When team members observe their leader actively seeking knowledge, they are more likely to embrace a similar mindset. This creates a culture of growth and adaptability within the organization, essential for navigating uncertainties together. By championing a commitment to ongoing learning, leaders not only enhance their capabilities but also fortify their teams and organizations to thrive amidst the challenges.

Navigating through times of uncertainty requires leaders to embody and instill resilience—a key strategy that not only helps weather the storm but also fosters strength, adaptability, and growth within the team and organization. Resilience enables leaders to embrace change with an open mindset. In uncertain times, shifts in the business landscape are inevitable. Leaders should exhibit resilience and inspire their teams to adapt to change, viewing it as an opportunity for learning and growth rather than a hindrance.

Resilience is the capacity to bounce back from setbacks. Resilient leaders shouldn’t view challenges as insurmountable obstacles but as temporary hurdles. By demonstrating a positive and solution-oriented mindset, leaders inspire their teams to overcome setbacks and persevere in the face of adversity.

Effectively managing risks is a pivotal strategy for leaders navigating these unpredictable times of uncertainty. By incorporating risk management into their strategic planning, leaders can safeguard their organizations and guide their teams through challenging times.

Leaders must be proactive, not reactive in identifying potential risks. This involves a thorough analysis of the external environment, market trends, and potential disruptions. By thinking and staying ahead of emerging risks, leaders can develop preemptive strategies to mitigate their impact.

Leaders can enhance their ability to manage risks by also engaging in scenario planning. This strategic exercise involves envisioning multiple potential future scenarios and developing corresponding response plans. By preparing for a range of outcomes, leaders empower their teams to respond swiftly and effectively to unforeseen challenges.

Maintaining a strategic vision is a crucial strategy for leaders navigating the seasons of uncertainty. In the face of unpredictability, a steadfast vision provides a guiding light, helping leaders steer their organizations toward long-term success. Leaders with a clear vision are better equipped to make decisions that align with the organization’s overarching goals. This ensures that even amid ambiguity, actions are purposeful and contribute to the strategic direction.

This is a pivotal strategy for leaders navigating through the unpredictable landscape of uncertainty. While challenges may be inherent during uncertain times, astute leaders recognize that opportunities also abound. Embracing and leveraging these opportunities strategically can not only help organizations weather the storm but also position them for growth and success.

Leaders must be quick to identify changing market dynamics, emerging trends, or gaps in the competition and are adept at adjusting strategies to exploit these openings. This enables organizations to stay ahead of the curve, even in uncertain environments.

Leaders who recognize the potential of technology and invest strategically can position their organizations to thrive amid uncertainty. This may include adopting emerging technologies, enhancing digital capabilities, or streamlining operations through automation.

Leaders who capitalize on opportunities learn from adversity. Every challenge presents lessons that can be applied to future situations. By cultivating a culture of learning and resilience within the organization, leaders ensure that the team is equipped to identify and capitalize on opportunities that arise during times of uncertainty.

Focusing on core values emerges as a foundational strategy for leaders steering their organizations through times of uncertainty. Core values serve as guiding principles, providing a moral compass for decision-making and a source of stability for teams. Leaders who prioritize and reinforce these values during uncertain times create a stable foundation. This emphasis on core values provides a consistent framework for decision-making and actions, fostering a resilient organizational culture.

Uncertain times often bring about rapid changes. Core values provide a stable foundation, offering a sense of continuity amidst external disruptions. Leaders who consistently emphasize and embody these values help create a reassuring environment, fostering a sense of security and purpose within the organization.

Okorie MFR is a leadership development expert spanning 27 years in the research, teaching and coaching of leadership in Africa and across the world. He is the CEO of the GOTNI Leadership Centre.