Diffusion: Celebration of Industry Disruption
Fashion File
Azuka Ogujiuba
This collection was Inspired by the sophisticated and unique influence of significant European elements of style, adding the rich cultural touch of Africa. According to Anyanate Kariboye-Igboh, the creative director of the brand, “We incorporated these approaches into our designs, tailored to meet the demographic standards of our new environment.”
This collection resonates with both local and international audiences and captures the essence of the amazing DAY man/woman.
DAY Creations, the Nigerian brand has gone global with the opening of a new outlet in the heart of Manchester City Centre, United Kingdom.
In positioning the brand Internationally the fashion house is introducing their new collection ‘Diffusion : A celebration of an Industry Disruption.”
These 24 looks embody functional wear across a wide spectrum of different cosmopolitan creative styles that reels out all menswear fashion demands.
