MSL Set to Empower African SMEs with Free E-commerce Platform

Emma Okonji

MyShopLauncher (MSL) has launched its revolutionary e-commerce platform designed to redefine the landscape for small and medium-sized enterprises (SMEs) in Africa.

Speaking at the launch, Head of Product at MyShopLauncher, Akintunde Opawole, said the e-commerce platform would allow merchants to upload their stores on the MSL platform to connect to millions of customers online.     

“At MSL, we believe that the success of SMEs is not just about transactions, it’s about building relationships, understanding aspirations, and providing unwavering support. Our platform is not just a tool, it’s an extension of our commitment to the dreams and growth of African business owners.” Opawole said.

Speaking about MSL’s unique selling propositions, Head, Marketing at MyShopLauncher, Suzan Agor said: “With No-Cost Storefront, MSL offers a no-code e-commerce storefront, empowering merchants without any upfront charges.