At present, marketing has become an integral inclusion in everybody’s day-to-day activities. A lot of consumers tend to believe that online advertising has several disadvantages. But after you know about the pros of using YouTube for marketing, you will have a completely new perception. There are various social media platforms to market your brand on. 

But when it comes particularly to YouTube, there are indigenous benefits. Today, we are focussing on the perks and drawbacks of YouTube marketing. Dive deeper into the article to learn how to incorporate this innovative video-streaming platform to your brand’s advantage. 

YouTube As A Marketing Platform: What Must Be Understood? 

At least once in their lifetime, everybody has watched a YouTube video, a cooking tutorial, or a funny video. The platform has become one of the biggest social media platforms in the world. Over 2 billion users visit the platform every month. So, you can imagine its popularity. 

Social Media Magazine shares a number of articles on how to get popular with YouTube advertising. Make sure to have a look at them and gain a better insight. Coming back, users find it very easy to grow their brand with the implementation of YouTube advertising. Over 75% of the global population has been using this platform for a long time now. 

The use of this platform in marketing has proven to be the best alternative because of several factors:

• The viewing rate is more than 32.%. 
• It costs somewhere around $0.026 for an average view. 
• Minimum views CTR is around 0.514%.

It can be safely said that the pros of using YouTube for marketing are innumerable. Owing to the large audience group in the tool, one can easily gain attention all across the globe. The inclusion of various advertisements on YouTube is logically obligatory. 

Different Types Of Advertisements A Brand Can Put Forward On YouTube

Optimizing YouTube for marketing includes placing marketing content in multiple videos. Thus, it is probable to post your advertisements in the following format:

• Text advertisement
• Video advertisement
• Graphic advertisement

However, video advertising is one of the most commercially lucrative and popular options. Here are a few types of video advertising:

In-Stream Advertisement With Skip Option

This form of advertising comes into play when a brand wants to boost its interest and awareness in a particular product. Next, it is also about attracting enormous traffic to the website. The video ads are mostly displayed in the middle, end, or beginning of the video. 

No-Skip In-Stream Advertisement

These videos refer to small clips of 15 seconds. The no-skip video ads can come up anywhere in the video, and you CANNOT skip it. You have to view the entire ad till the end. If you are considering the pros of using YouTube for marketing, then this video ad type might help you out. 

Splash Advertisements

Splash ads are not more than 6 seconds, and they cannot be skipped as well. It is perfect when you want to enlighten your clients about your online store or brand as quickly as possible. 

Video Discovery Ads

The next one is a promotion system that includes marketing in search results pages or a list of like videos. Entrepreneurs who are willing to boost the popularity of a video on YouTube might use Video Discovery, although you do not have to display a link to your site. 

Action Ads with Trueview

Yes, we are talking skip marketing. This form of video ad includes a personalized overlay, a staunch call to action, an end screen saver, and a companion object. Most importantly, this video ad is suitable for any businessman who is willing to boost their number of site clicks. 

The Pros Of Using YouTube For Marketing

This is exactly the topic why I wrote this article in the first place. YouTube for the purpose of marketing guarantees some obvious advantages like:

Builds direct communication with the audience

With the help of YouTube advertisements, one can inform their viewers about their brand in the most personal manner. In simple words, talking to consumers in their preferred language or dialect makes them willing to interact with your brand. This helps in getting potential consumers as well as gaining credibility. 

Choice of target groups

The actual approach to setting up ads paves the way for reaching exactly those people who are genuinely interested in your brand. Unlike conventional forms of advertising, you do not have to approach every single customer- whether they are interested or not. 

Simple and Efficient way of working

There is no need for any specific knowledge on how to create YouTube ads. All you have to do to gain the pros of using YouTube for marketing is create an account on Google Ads. It is actually that SIMPLE! Next, just keep following the instructions for creating campaigns. 

Convenient Assessment of Marketing Effectiveness

With the help of a Google Ads account, one cannot locate the number of views on their ads. Fixing their budget for the purpose of promotion is also not possible. Moreover, YouTube has its personal data analytics system. 

An interpersonal effect

The power of video + sound cannot be undermined- it is one of the strongest combinations. Both sound and video have a staunch emotional impact on users, and they are likely to remember your ad FOREVER. 

Disadvantages Of Using YouTube For Advertising

Now that you know about the pros of using YouTube for marketing let me give you a quick hint of its disadvantages. But, to be honest, they are not too significant. 

Internet Bandwidth

We all know how watching a video needs a certain Internet bandwidth. Each visitor must establish a connection to their online resource. And while that is common, sometimes it becomes challenging to create an Internet bandwidth. 

Obtrusiveness 

Nobody likes an interruption in the middle of their favorite video. Hence, the frequent ad displays might trigger negative emotions in users as they are extremely intrusive. 

Budget of Marketing 

With the help of videos, promoting your brand’s product and services need a certain budget. Small-sized enterprises cannot afford it and are likely to switch to an affordable option. 

The Bottom Line

Did you see how the pros of using YouTube for marketing outweighed the cons? With that, I would like to conclude that YouTube is a must-have advertisement platform in 2023. If you are not trying your hands on this innovative approach, you are potentially losing out on tremendous opportunities. 

And that’s the end of this comprehensive guide. I will bring yet another informative piece to the table. But until then, don’t forget to share your views on this. Comment below and let us know!