FREEE Recycle Limited Launches ‘FREEE App’, gets Boost from APM Terminals

Indigenous recycling company in Nigeria, ‘FREEE Recycle Limited’, yesterday launched its recycling mobile application in Lagos, just as it garnered support from maritime container terminal operator, APM Terminal.

The launch of the FREEE App is a welcome development in the recycling value chain as it deploys technology to simplify all processes and operations in the value chain, allowing users to customize reusable products from the tyres they deposit. The FREEE App also issues a QR Code verifiable Recycling Certificate to users among other features.

The Managing Director, FREEE Recycle Limited, Mrs. Ifedolapo Runsewe, while unveiling the FREEE App to the Head of Nigeria Procurement APM Terminals Limited, Mrs. Chinyere Adenaike and Head of HSE Mr. Felix Ugwuagbo, revealed that the FREEE App was built to encourage efficient product and data collection to serve a variety of clients across the tyre recycling value chain.

FREEE Recycle is a leading Africa-focused recycling company that engages in the transformation of recycled waste products which include but are not limited to tyres, polyethylene terephthalate bottles, and glass into reusable and eco-friendly products. FREEE Recycle is collaborating with APM Terminals to create environmentally friendly products for residential, commercial and industrial use.

Mrs. Runsewe explained that the FREEE App would expedite the process of aggregating and collecting waste tyres which connects all stakeholders in the tyre value chain. She further added that “The vision is hinged on our passion to contribute to building an environmentally healthy ecosystem through the reduction of carbon emissions which could be disseminated into the environment from alternative waste disposal options and channelling wastes into more profitable and eco-tolerant uses”.

Also speaking, a Non-Executive Director, of Sage-Grey Technologies Limited and Developer of the FREEE App, Mr. Adejumo Atiba, noted that the FREEE App is a game changer for the recycling industry as it would “help FREEE Recycle to reach a lot more people who want to recycle responsibly thereby culminating in a positive impact for the environment through waste recycling.”

While speaking on the FREEE App, MRs. Adenaike stated “it is a welcome development in pursuit of a carbon emission-free environment and an enabler for sustainability reporting. APM Terminals is willing to continue in its partnership with FREEE Recycle.

We will continue to provide used tyres from our terminal operations as raw materials and encourage the use of the repurposed products for more projects of usefulness, as part of continued community engagement to both our host community and other areas where such facilities are needed. We produce more raw materials than can be re-applied in other forms in our yard and so the need to work with FREEE Recycle to expand beyond our port environment. It remains an imperative that our used tyres don’t add to the waste we see on our streets.”

Mr. Felix Ugwuagbo also in his reaction stated, “The FREEE App is a game changer in the trye recycle business, as no environmentally responsible organization generating tyre waste and is serious about sustainability, reduction in CO2 emission will have any reason not to use the App.

“Since it signed its MOU with FREEE Recycle, 75,852KG of CO2 emissions have been saved, and 602 tyres recycled given new life and usefulness. We call on other players in the industry to join in this waste management approach.”