Wunmi Toriola, Uche Ogbodo Partner 9jababy Fair Organisers

By Tosin Clegg

The highly anticipated 9jababy Tradefair is gearing up for three action-packed days, promising to bring together 10,000 parents, 100 retailers, 50 distributors, and 50 dynamic merchants, all converging under one expansive roof.

Set to take place at Ikeja, from March 29th to 31st, 2024, this event is poised to offer attendees a comprehensive showcase of products and services from the baby industry. Additionally, enlightening masterclasses, captivating brand activations, and workshops on essential parenting topics will be on offer.

In a strategic move to expand its reach, Abimbola Anifowose and Suleiman Omolabake, Co-founders of the fair, have inked ambassadorial deal with two prominent figures in Nollywood, Wunmi Toriola and Uche Ogbodo.

Speaking on the decision, Abimbola expressed admiration for the actresses’ passion and dedication to their roles as mothers, emphasising their ability to connect deeply with the fair’s mission. At a recent unveiling event, both Wunmi and Uche expressed their enthusiasm for the fair and pledged their full commitment to its objectives. They also committed to leveraging their extensive social media platforms to amplify promotional efforts for the fair.

Addressing expectations for the event, Abimbola highlighted the meticulous process of vendor selection, ensuring that exhibitors align with the fair’s commitment to excellence. She emphasised the importance of economic and environmental sustainability, stating that the fair promotes the use of reusable materials and implements waste reduction strategies.