A Second Chapter of Camaraderie with ‘Family Feud’
Iyke Bede
The sense of camaraderie that ‘Family Feud’ nurtures among Nigerian households has once again been highlighted with the second instalment of this beloved family-oriented game show, which has been on the air since last November.
To enhance this sentiment, members of the press, along with select guests, were invited to a special live recording of the show at Ultima Studios in Lekki, Lagos, providing them with an unfiltered experience of the captivating programme in a face-off between the Mbagwu and Adewale families, as they progress through the Face-Off, Main Game, and Fast Money Rounds.
Basking in lively music, fine finger food and drinks, guests also revisited moments of the second season. The first episode of the season was screened, portraying a fierce battle between the Adebayo and Olori families, concluding in an unprecedented victory for the Adebayos.
Franchised in over 50 countries globally, Chief Digital Officer, MTN Nigeria, Aisha Umar highlighted MTN’s commitment to ensuring the success of the show into the second season.
“The reason we are so vested in sponsoring ‘Family Feud’ is because it is a family-based game show. You have to take part in the show with members of your family, or your close circle. We’ve had ‘Family Feud: MTN Edition,’ and we are planning a ‘Family Feud: Kids Edition.’ Because of what we feel about family, community, about society on a larger scale, it is important we all get along as family, in the core unit of the family, but also as part of a larger community. MTN wants to be associated with that camaraderie.
She added, “We would also like to inspire, to educate as we do this. As lead sponsors of ‘Project Fame’ and ‘Who Wants to be a Millionaire,’ these are part of educational programs that also inspire people, and these are the properties we want to be associated with.”
The show’s host, Bisola Aiyeola, expressed gratitude for returning to host the sophomore season. She highlighted the rare opportunity to work with families and friends, uniting to illuminate the stage and provide enjoyable moments for viewers.
In an unusual twist, guests were invited to participate in a special edition of the game show, where they were grouped into Team MTN and Team Momo. This interactive session further emphasised the show’s goal of strengthening bonds through play, and at the end of the exercise, reflected the impact of the show on Nigerian families
