B&E Launches Platform to Assist Business Initiatives

Ayodeji Ake

Business & Entrepreneur (B&E) has launched an online initiative that harnesses the know-how of world-leading entrepreneurial experts to help take citizens of Africa from idea (or no-idea) stage to viable business.

 B & E recently struck its first #ItsToughEnough partnerships with experts, Marc Goldberg (founder, Marc Goldberg Photography) and Precious L. Williams (founder, Perfect Pitches by Precious), who have both volunteered to share their expertise with every ambitious Nigerian via virtual knowledge transfer in February 2024.

Expert photographer, Marc, kicked off with what he calls ‘low-hanging fruit’ – an immediate opportunity to start and grow a successful photography business, armed with the simple, humble and ubiquitous camera.

Mr. Goldberg’s pedigree lists clients such as The New Yorker, The Washington Post, LA Times, CNN, People magazine, Stand up to Cancer, Rabobank, AXA, and The New York Genome Centre.

The #KillerPitchMaster, Precious, on the other hand, thinks that much of the success of the #ItsToughEnough campaign lies not just in sparking that business idea, but also in persuading potential clients that your business is the only option that truly matters. Known for converting conversations into currency, Ms. Williams is a world-class speaker and trainer for global brands like BMW, Google, LinkedIn, Microsoft, Harvard University and Columbia University.

 “B&E’s task is to contribute towards making Nigeria vibrant and great by igniting an entrepreneurial boom, increasing the percentage of women entrepreneurs, and supporting government efforts at becoming a leading economy, as well as achieving impressive rankings on both the Global Competitiveness and Human Development Indices,” Publisher, Bank and Entrepreneur Africa, Anne Agbakoba, said.

Proceeds from the token registration fee charged to access Marc and Precious’ sessions will go towards developing the B&E MoJo4TheMasses Academy, which trains ladies from disadvantaged communities to become Mobile Journalists (MoJos).