Bigi Lauds Nigerians’ Resilience amid Economic Challenge

Omolabake  Fasogbon

Carbonated soft drink brand, Bigi has  pledged support to dreams and aspirations of Nigerians just as it commended them for doggedness in the midst of challenges in the country. 

In a new television commercial recently released, the organisation acknowledged Nigerians ability to overcome obstacles with infectious resilience, laughter, and an unyielding belief in that no dream is too big.

Speaking on the television commercial, Assistant Brand Manager of Bigi, Biola Aransiola, stated that the commercial was a tribute to the hustle, laughter and unwavering spirit of Nigerians in the face of adversity. 

She said, “The commercial features vibrant visuals, a catchy soundtrack, and relatable story of everyday Nigerians chasing their dreams. But the heart of the message lies with a powerful message that the Naija spirit is bottled up in every refreshing sip of Bigi.

“It goes beyond individual journeys. It portrays how the Naija spirit transcends personal experiences, rubbing off on those around them with its infectious energy. We see others drawn in by the infectious laughter, the unwavering support networks, and the “can-do” attitude that permeates every interaction. And if they are not able to embrace the spirit fully, they exclaim, “leave the rest for Naija!”

Aransiola stated further that beyond the refreshness offered by the brand, it positions itself as a companion and symbol of the Nigerian spirit. 

“Every sip is a reminder of the strength, resilience, and unwavering belief that defines the nation”, she added.