How The Fufu Factory Is Taking West African Delicacy Global 

The Fufu Factory, an innovative Nigerian food industry player, is set to scale up its operations across the country. The company, which began operations in July 2023, aims to revolutionise the art of fufu production, mitigating hygienic concerns that have long cast shadows over this cherished West African delicacy. 

According to its founder, Kehinde Efevoghor Omojuyigbe, The Fufu Factory ingeniously combines age-old traditions with cutting-edge technology, ushering in a new era of fufu consumption by minimizing human interaction and maximising quality assurance in the production process. 

Speaking on the new venture, Omojuyigbe said that fufu production in Nigeria and the whole of West Africa has been bedeviled with unhealthy production processes and is largely characterized with the notion that the delicacy is meant for the poorest in the society. According to her, if the Nigerian economy intends to compete with its global counterparts, then industries must find a way of innovating by taking locally sourced raw materials and products, and packing them for international market acceptance and standards.

“These are our strategic offerings is! Unknown to many, cassava fufu is healthier than most swallows out there. Recent studies have shown that fufu has a low glycemic index which lowers the risk of getting coronary disease and type 2 diabetes. Fufu is the most eaten food across the whole of West Africa and Central Africa. And then seeing the way that it’s been presented and the places that it’s been made very unhygienic and not healthy.

“That was the driving force to come into this business. As the name implies, our future outlook is to include all the varieties of what is called fufu because, in West Africa, it is not only cassava that is known as fufu. There’s unripe plantain which we are looking at doing more of, and then there is also the rice fufu,” she said. 

She further noted that cassava fufu’s dietary properties ensure that it helps improve physical endurance because blood glucose levels are moderate instead of dropping when insulin is produced. 

“Fufu is a weight loss wonder due to its ability to decrease appetite and decrease fat storage in fat cells. The starch in fufu is the healthiest starch for your gut. Fufu is loaded with 50 per cent Vitamin C which boosts the immune system. And because of how we prioritised hygiene, we have just received our FDA certification which makes our product fit for consumption in the United States,” Omojuyigbe added.

The Fufu Factory, she said, was born from a vision of culinary excellence, and has rapidly ascended to a position of prominence as a purveyor of meticulously crafted, ready-to-eat and ready-to-cook fufu products. 

The company’s genesis lay in the noble pursuit of revolutionising fufu production, transforming it into an accessible, hygienic, and universally adored culinary delight.