Telegram Begins Ad Revenue Sharing in March

Social media platform, Telegram, has announced plans to launch its ad platform in March 2024, as channel owners would start receiving financial rewards. This was revealed recently by Telegram Chief Executive Officer, Pavel Durov, via his channel. He said the company would pay out rewards using Toncoin on the TON blockchain. Durov, added that channel owners would receive 50 per cent of all revenue that the company makes from displaying ads in the channels.

The post read: “Next month, channel owners on Telegram can start receiving financial rewards for their work. Broadcast channels on Telegram generate one trillion views monthly.

Currently, only 10 per cent of these views are monetised with Telegram ads – a promotion tool designed with privacy in mind. “In March, the Telegram Ad platform will officially open to all advertisers in nearly a hundred new countries. Channels owners in these countries will start receiving 50 per cent of any revenue that Telegram makes from displaying ads on their channels.

“To ensure ad payments and withdrawals are fast and secure, we will exclusively use the TON blockchain. Similar to our approach with Telegram username and fragment, we will sell ads and share revenue with channel owners in Toncoin. “This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins – or reinvest them in promoting and upgrading their channels.”